UP TO THE MINUTE
Westlake Royal Roofing Solutions
Roofer profile: Terry Daughton – Style Exteriors
By DaVinci Roofscapes. How DaVinci earned this company a reputation of best-in-class for composite roofing. What began as a residential roofing and siding company has now expanded to include commercial and multi-unit installations across Illinois, southern Wisconsin and southern Michigan. Style Exteriors was established in 2003 as a family-owned business. Through hard ...
How resilient roofs deliver real return on investments
By DaVinci Roofscapes. Upselling composite roofing. What’s the best return on investment you can offer your customers on a roof? A lifetime warranty? Promise of low maintenance? Peace of mind against storm damage? What about fire, hail and wind resistance? Return on investment in roofing isn’t always about the upfront sales number. For ...
Building a roofing business around performance
By DaVinci Roofscapes. Grow your business with composite roofing. The type of roofing product you work with determines the types of projects your company can tackle. Not every roofing product helps a contractor grow in the same way. It’s been the experience of many seasoned roofing contractors that DaVinci® Roofscapes supports their ...
Top July articles: Versatile products, important advice and powerful stories
By Emma Peterson. From choosing the right roof to learning about innovative products and trusted contractors, these were the articles AskARoofer readers couldn't stop reading last month. The team at AskARoofer has had a busy July trying to keep up with all the innovations and news coming out of the ...
Flat gray is out, depth and richness Are in: Color expert shares five roofing color trends
Homeowners are embracing bold roofing choices, including onyx black, deep navy and burgundy, while multi-tonal color blends and textured roofing designs continue to outperform flat, monochromatic looks. The roof is one of the most dominant, visible elements of the home, so its color makes both a first impression and a statement. ...
When does a multi-colored roof make sense?
By Kate Smith, Sensational Color. Start your customer’s colorful roofing exploration with the free Design Tool that allows them to “try on” different composite slate and shake roofs onto their home or sample homes. Most roofing color decisions come down to picking one color and living with it. But some of the ...
When does a multi-colored roof make sense?
By Kate Smith, Sensational Color. For homeowners drawn to a roof with a story — one that looks like it earned its color rather than had it applied — the Nature Crafted Collection from DaVinci Roofscapes is the strongest option. Most roofing color decisions come down to picking one color and living ...
DaVinci® Roofscapes adds two new colors for multi-width slate composite roofing
DaVinci Multi-Width Slate tiles emulate the color and texture of natural slate while providing impact resistance, light weight and fade resistance. DaVinci Roofscapes, part of Westlake Royal Building Products™, a Westlake company (NYSE: WLK), is expanding the color options for its Multi-Width Slate profile with the additions of Aurora and Rock ...
New roof color blends designed for the Sunshine State
By Emma Peterson. How Newpoint™ Concrete Roof Tiles deliver durability, efficiency and style in the face of heat, humidity and hurricanes. The climate of Florida presents a unique challenge for roofers. From salty seawater spray and consistent moisture to humidity and extreme UV exposure that gives the state its moniker, ...
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
