Westlake Royal Roofing Solutions
The roof that survived
By Emma Peterson. When fire tested a California home, the stone-coated steel roof played a key role in keeping it standing. In 2025, 471,207 acres of land in California burned in wildfires and over 23,700-acres of damaged lands from that total is attributed solely to the devastating Palisades fire. But not every ...
When homeowners do their homework
By Emma Peterson. With more homeowners researching roofing systems before making a purchase, contractors must be ready to provide deeper insights and expert guidance. In the last few years, more and more homeowners have begun doing their own research about roofing materials and products. This is in large part due ...
Top August articles: Innovative products, wildfire resistance, customer service and cool roofing
By Emma Peterson. Take a look at the articles that resonated most with AAR readers this August. Our editorial team here at The Coffee Shops® has been especially busy providing articles that help bridge the gap between home and building owners and the roofing world. In August 2026 ...
Bring your dream home to life with Design Canvas™
By Emma Peterson. Westlake’s AI-powered tool lets homeowners explore roofing, siding, stone and trim options on a real image of their home, making design decisions easier. Embarking on a new building or remodeling project can be intimidating, as it’s a process that often comes with high price tags and a ...
Why roof color matters
By Kate Smith, Sensational Color. Roof color affects curb appeal, resale value, how a house reads on its lot and how well it performs in its climate. The roof makes up 30%-40% of a home's visible exterior — more surface area than the walls on many house styles. That makes it the ...
Helping homeowners make confident choices about their roof
By Emma Peterson. Kate Smith helps homeowners make roofing decisions that elevate both the appearance and the value of their homes. In a new Roofing Road Trips® episode, Kate Smith joins The Coffee Shops® for a conversation about how DaVinci Roofscapes connects homeowners with her for one-on-one roof color consultations. ...
In the face of extreme weather, Unified Steel holds strong
By Emma Peterson. Stone Coated Roofing provides advanced protection against wind, fire, hail and long-term environmental exposure. Recently, the weather has been growing more intense with colder colds, hotter hots and higher winds. And thanks to the El Niño weather pattern in the Pacific Ocean, the extreme weather is not ...
Project profile: San Juan Capistrano
By Emma Peterson. Faced with increasing wildfire threats, homeowners are discovering the value of installing stone-coated steel roofing. For many people the 2025 Pacific Palisades and Eaton Fires were a harsh wake-up call to the risks of living in the fire-prone region of Southern California. And for good reason. These ...
Composite shake helps a homeowner fall in love with his roof again
By DaVinci Roofscapes. Going blonde with confidence. Homeowners refresh their bathrooms. They change from carpet to hardwood flooring. They repaint rooms to create a distinctive new feeling. So why not help them rethink a roof when it no longer feels right for the home? That was the opportunity on Andrew Easter’s Maryland home. ...
Going blonde with confidence
By DaVinci Roofscapes. Choosing a roofing manufacturer that supports you. Andrew Easter was tired of his asphalt roof. It had not worn out… he was worn out of looking at it. He shared, “I was no longer happy with the aesthetic aspect of my asphalt roof and was interested in bringing back ...
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