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Westlake Royal Roofing Solutions
From niche to mainstream: The growth of polymeric roofing
By Emma Peterson. Industry experts break down how innovation and awareness are gaining polymeric roofing traction across the industry. Recently, the polymeric roofing market has been growing in popularity. To talk about the momentum behind these products, Megan Ellsworth hosted Dylan Faust, Zach Stopyro and Thomas Knuckey for an episode ...
What roofing do contractors recommend?
By DaVinci Roofscapes. DaVinci Composite Roofing leads the way in terms of contractor popularity. Coast to coast, roofing contractors are talking about why they prefer DaVinci® Roofscapes as their preferred solution for roofing projects. Watch this short video to see the projects roofers are working on and hear specifically why they’re ...
Roofer profile: Marlon Cruz - EZ Exteriors LLC
By DaVinci Roofscapes. How one man uses DaVinci products to serve, protect and give back to his community. Marlon Cruz originally wanted to be a police officer. His initial calling was to serve, protect and give back to the community. In many ways, as the shop manager and production manager with EZ ...
Roofers give reasons why composite roofing is a game-changer for earning new business
By DaVinci Roofscapes. How synthetic slate and shake tiles build roofing sales. During a time when closing consumer sales is tougher than ever, learn how leading roofers nationwide rely on composite roofing to help build business for their companies. Listen to the insights from award-winning roofers as they explain how DaVinci® Roofscapes ...
Keeping embers out
By Emma Peterson. The critical role of metal roofing in designing homes to withstand wildfires. As we enter wildfire season, creating more resilient homes and structures is top of mind for many people across the country. To learn more about the role of roofing in designing buildings that can withstand ...
Westlake Royal Building Products™ introduced integrated exterior solutions at the AIA Conference on Architecture & Design 2026
Westlake Royal Building Products showcased its expansive portfolio of exterior building solutions at booth #1627 during the AIA Conference on Architecture & Design 2026 (AIA26) in San Diego. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: WLK), showcased its expansive portfolio of exterior building solutions at the AIA Conference ...
Tools for Upselling Premium Products to Homeowners
In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake ...
Cool roofing delivers comfort, compliance and climate solutions
By Emma Peterson. Learn about the positive impact a cool roof can have not only on your home, but your wallet, too. As average temperatures and associated energy costs continue to rise, cool roofing options are seeing an increase in interest among homeowners and contractors alike. Cool roofing ...
From HOA headaches to high-value leads
By Emma Peterson. How a strong relationship with an HOA can create a reliable workstream. From making sure that roof materials are approved by the organization to coordinating work schedules with HOA requirements, finding out that a client’s home is in a neighborhood with an active homeowners association (HOA) can ...
Westlake Royal Building Products™ introduces four new colors for Newpoint™ Concrete Roof Tile
Newpoint Concrete Roof Tile now comes in new Tidalwood Blend and Cypress Bay Blend colors for its Barcelona 900 high-barrel tile and Saxony 900 Slate profiles, as well as new Smoky Bay Blend and Coastal Dune colors for Saxony 900 Slate. Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE: ...
