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RoofersCoffeeShop.com > RCS Influencers

RCS Influencers

RCSI Response - John Kenney - Backlog
A full backlog doesn't guarantee a healthy business
July 22, 2026 at 5:30 a.m.
RCS Influencer John Kenney says revenue doesn't pay the bills, cash does. One of the biggest misconceptions I see in the roofing industry is the belief that a full backlog automatically means a healthy company. I've heard contractors proudly tell me they're booked six or eight months out, yet when we ... Read More

Meet all the Influencers here.

Latest Updates

Backlog versus cash flow: Why being busy doesn't always mean you're healthy
RCS Influencer Melissa Chapman says small adjustment can have a big impact on cashflow. "If ... Read More
Backlog versus cash flow reality
RCS Influencer Katie Clymer says that intentionality is key to structuring cash flow. One of the ... Read More
Associations are a valuable resource
RCS Influencer Trent Cotney recommends everybody get involved in associations, whether it's on the local, ... Read More

Backlog Versus Cash Flow Reality

RCSI Response - John Kenney - Backlog
A full backlog doesn't guarantee a healthy business
RCSI Response - Melissa Chapman - Backlog
Backlog versus cash flow: Why being busy doesn't always mean you're healthy
RCSI Response - Katie Clymer - Cash flow
Backlog versus cash flow reality
Money matters: How to balance the pipeline and bottom line - Made Image
Money matters: How to balance the pipeline and bottom line
Read More about Backlog Versus Cash Flow Reality »

Leveraging Associations and Chapters

Associations are a valuable resource
Associations are a valuable resource
RCSI John Kenney May 2026
The value of staying connected to the roofing industry
RCSI Ashley Pietsch May 2026
Leveraging associations & chapters: Getting women and emerging leaders connected
RCSI Aaron Weinstein May 2026
Advocating for better outcomes with associations
Read More about Leveraging Associations and Chapters »

Sustainability, Green Roofs and Market Demand

Marketing Green Roofs - made image
Marketing green roofs
Positioning as a trusted expert beyond the roofing industry
Positioning as a trusted expert beyond the roofing industry
RCSI Aaron Weinstein June 2026
Honesty and transparency make trusted experts
Becoming a subject-matter expert
Becoming a subject-matter expert
Read More about Sustainability, Green Roofs and Market Demand »

Insurance Market Volatility

RCSI Rich Carroll APR 2026
Treat insurance as an ongoing leadership and operations issue
RCSI Aaron Weinstein Apr 2026
Why documentation matters in a time of insurance market volatility
RCSI Wendy Marvin April 2026
Insurance market volatility: What roofing owners need to know right now
RCSI Will Lorenz Apr 2026
To face insurance market volatility, control what you can control
Read More about Insurance Market Volatility »

Workforce Disruption and Labor Uncertainty

Labor shortages don’t just affect production
Labor shortages don’t just affect production — They affect coverage
Workforce stability in uncertain times
Workforce stability in uncertain times
RCSI Randy Chaffee Feb 2026
Living in your industry, not off of your industry
RCSI Aaron Weinstein Feb 2026
Reduce the friction in the field
Read More about Workforce Disruption and Labor Uncertainty »

Immigration Compliance & Protocols

Why I-9 compliance is a non-negotiable in today’s roofing industry
Why I-9 compliance is a non-negotiable in today’s roofing industry
When they show up — Are you ready?
When they show up — Are you ready?
RCSI Ashley & Seth Pietsch March 2026
Immigration compliance and jobsite protocols: Creating SOPs to reduce risk and disruption
Operational readiness in a changing compliance environment
Operational readiness in a changing compliance environment
Read More about Immigration Compliance & Protocols »

Off-season Operations

From the office to the trucks: Keeping things efficient
From the office to the trucks: Keeping things efficient
RCSI Tammy Hall Jan 2026
Winter is the time to sharpen operations
RCSI Katie Clymer Jan 2026
Using time intentionally to tighten operations and improve jobsite efficiency
The importance of proactive preparation
The importance of proactive preparation
Read More about Off-season Operations »

Business Practices and Technology

Using software as a supplement
Using software as a supplement
Supporting, not replacing
Supporting, not replacing
Melissa Chapman - Blending old-school discipline with the right modern systems
Blending old-school discipline with the right modern systems
Ashley and Seth Pietsch - Balancing tradition and technology
Tradition and technology: How roofing contractors can win for the long haul
Read More about Business Practices and Technology »

Effective Succession Plan

RCSI November 2025 Randy Chaffee
Planning your succession plan early
When is the right time to start a succession plan for a roofing business
When is the right time to start a succession plan for a roofing business?
An important endorsement to watch out for in your general liability policy
An important endorsement to watch out for in your general liability policy: The Roofing Operations Endorsement
Building a company that lives beyond you
Building a company that lives beyond you
Read More about Effective Succession Plan »

Competitiveness & Differentiation

RCSI October 2025 Wendy Marvin
Why being the best beats being the biggest
Two hands shaking, in the bottom right Tammy Hall’s headshot
Navigating consolidation: A strategic imperative for independent commercial roofing contractors
RCSI October Erica Reed
Thriving in an evolving market
RCSI October 2025 Trent Cotney
Stick to the fundamentals
Read More about Competitiveness & Differentiation »

Prioritizing Sustainability

House with solar panels on it against a blue sky. Seth and Ashley’s headshot in the bottom right
Building a sustainable future: How roofing contractors can lead the way
Image of a house with solar panels on it with Trent Cotney’s headshot in the bottom right
Sustainability sells
RCSI Tammy Hall September 2025
How sustainability becomes your commercial roofing differentiator
RCSI Wendy Marvin September 2025
Can you have a sustainability conversation?
Read More about Prioritizing Sustainability »

Stakeholder Collaboration

Image of a business people meeting in a circle, Ashley and Seth’s headshot in the bottom right corner
Enhancing supply chain communication for flawless roofing project execution
RCSI August Randy Chaffee
Do things the right way, the first time around
RCSI August Trent Cotney
Stay in touch, stay in front
Professionals holding a meeting in a circle, John Kenney’s headshot overlayed
Collaborating with project stakeholders and partners
Read More about Stakeholder Collaboration »

Scaling Business

RCSI July Trent Cotney
Be 1% bigger and better every day
Image of a graph showcasing an increasing red arrow, headshot of Allison in bottom right
Leveling up your systems and strategy
RCSI - July - Randy Chaffee
Scaling smart
RCSI - July - Melissa Chapman
Go from stuck to scalable
Read More about Scaling Business »

Social Media Marketing

RCSI - June - Trent Cotney
Using social media thoughtfully
RCSI - June - Randy Chaffee
Gain the advantage with social media
A computer keyboard with flags that read “network, like, tweet, share.” In the bottom right is Patrick Cochran’s photo
Building your roofing brand online
RCS Melissa Chapman June Make social media work
Make social media work for you
Read More about Social Media Marketing »

Productivity and Business Growth

RCSI - May - Randy Chaffee
Delegating means elevating
5 tips for effectively managing your time as a business owner
5 tips for effectively managing your time as a business owner
Strategic delegation and time management
Strategic delegation and time management
John Kenney - Mastering time and delegation
Mastering time and delegation: How roofing industry leaders can focus on growth
Read More about Productivity and Business Growth »

Subcontractors

RCSI - April - Randy Chaffee
Subcontractors are a reflection of your company
Best practices for hiring, onboarding and managing subcontractors in roofing projects
Best practices for hiring, onboarding and managing subcontractors in roofing projects
The process of working with a new subcontractor
The process of working with a new subcontractor
Building a stronger team, one hire at a time
Building a stronger team, one hire at a time
Read More about Subcontractors »

Disaster Prep & Response

RSCI Wendy Marvin June
A contractor's guide to weather-related disaster response
RCSI - March - Randy Chaffee
Preparing for disaster: Let's be ready to be helpful
Preparation is prevention
Preparation is prevention
Supporting both your team and clients after a disaster
Supporting both your team and clients after a disaster
Read More about Disaster Prep and Response »

Ethically Using AI

Beat the competition with AI
Beat the competition with AI
Ethical AI use can boost business
Ethical AI use can boost business
Balancing automation with human contact
Balancing AI automation with human contact and integrity
RCSI FEB Lee Lipniski
Balancing innovation with integrity
Read More about Ethically Using AI »

Relationships and Professionalism

RCSI - Wendy Marvin - January 2015 - Building stronger relationships as roofing professionals in 2025
Building stronger relationships as roofing professionals in 2025
The path to stronger relationships in the roofing world
The path to stronger relationships in the roofing world
RCSI Trent Cotney Jan
Why face-to-face networking matters
Managing professional relationships
Managing professional relationships
Read More about Relationships and Professionalism »

2025 Goals

Roofers are making goals to communicate more in 2025
Roofers are making goals to communicate more in 2025
Taking accountability in 2025
Taking accountability in 2025
RCSI Ashley and Seth Pietsch - December - Accountability: The foundation for success in 2025
Accountability: The foundation for success in 2025
10 goals for 2025
10 goals for 2025
Read More about 2025 Goals »

Cause Marketing

RCSI John Kenney - The impact of cause marketing on brand reputation in the roofing industry
The impact of cause marketing on brand reputation in the roofing industry
Use cause marketing to support the things you care about - Trent Cotney
Use cause marketing to support the things you care about
Giving before you get is the key to cause marketing - Wendy Marvin
Giving before you get is the key to cause marketing
Read More about Cause Marketing »

Consulting

Roofing experts for every type of job
Roofing experts for every type of job
Hiring a consultant as a strategic move
Hiring a consultant as a strategic move
Key questions to ask when choosing a roofing consultant
Key questions to ask when choosing a roofing consultant
RCSI - John Kenney - When should roofing contractors use consultants, and what questions should they ask
When should roofing contractors use consultants, and what questions should they ask?
Read More about Consulting »

Growing Managers

Cerrando la brecha para los futuros techadores
Cerrando la brecha para los futuros techadores
Cultivating the next generation of managers in roofing
Cultivating the next generation of managers in roofing
RCSI - Patrick Cochran - Building more than a manager, building leaders
Building more than a manager, building leaders
Growing the minds and experience of the next generation
Growing the minds and experience of the next generation
Read More about Growing Managers »

Fall Protection Training

5 tips to ensure optimal fall protection training
5 tips to ensure optimal fall protection training
Best practices for fall protection training in roofing
Best practices for fall protection training in roofing
The best assurances to prevent a fall
The best assurances to prevent a fall
Elements of the ideal fall protection plan
Elements of the ideal fall protection plan
Read More about Fall Protection Training »

Bilingual Training

Embracing bilingual training
Embracing bilingual training
RCSI - Trent Cotney - The importance of bilingual safety training and materials
The importance of bilingual safety training
RCSI - The power of multilingual management
The power of multilingual management
The importance of bilingual training in the roofing industry
The importance of bilingual training in the roofing industry
Read More about Bilingual Training »

AI in Business

RCSI - Greg Serevetas - Using AI to offer the best service
Using AI to offer the best service!
RCS Influencer AI can
AI can't do your job, but it can save you time
Experimenting with AI in the workplace
Experimenting with AI in the workplace
RCSI John Kenney - Embracing AI in roofing - Are you ready for the future
Embracing AI in roofing: Are you ready for the future?
Read More about AI in Business »

Cross Training

The Value of Cross-Training Your Employees
The value of cross-training your employees
RCS Influencer Martin Stout - Make your team more productive, connected and efficient with cross training
Make your team more productive, connected and efficient with cross training
RCS Influencer Rae Fistonich - Building redundancy and success with cross training
Building redundancy and success with cross training
RCSI Tammy Hall - Building more than just a job, but a career
Building more than just a job, building a career
Read More about Cross Training »

Sustainability and Business

Image of a house with solar panels on it. Randy Chaffee’s headshot is overlayed in the bottom right
It all comes back to culture and mindset
How contractors can use sustainability in their business and sales
How contractors can use sustainability in their business and sales
RCSI Patrick Cochran - Construction debris, not waste!
Construction debris, not waste!
RCSI Jake Magalsky - 6 ways contractors use sustainability in their business and sales
6 ways contractors use sustainability in their business and sales
Read More about Sustainability and Business »

Industry Advocacy

RCSI - Lee Lipniski - Getting involved in adovcacy, at any level
Getting involved in advocacy, at any level
RCSI Patrick Cochran - Getting the next generation into the industry
Getting the next generation into the industry
RCS 2024 March Influencer - Peter Horch
The most important day of the year for industry advocacy
RCSI March - Wendy Marvin - Getting involved with industry advocacy
Getting involved with industry advocacy
Read More about Industry Advocacy »

Subcontractor Safety

RCSI - Wendy Marvin - Keeping an eye on the paper trail
Protecting subs and yourself with contracts
RCSI Trent Cotney - How a good subcontract is crucial to a successful project
How a good subcontractor is crucial to a successful project
RCSI Patrick Cochran - Find success with subcontractors with clear communication
Find success with subcontractors with clear communication
Greg Serevetas - Safety doesn
Safety doesn't happen by accident
Read More about Subcontractor Safety »

Competitive Strategies

RCSI Wendy Marvin - Redefining success: The power of being the best, not the biggest in roofing
Redefining success: The power of being the best, not the biggest in roofing
January 2024 Influencer RCS Charles Antis
Growing your business through impactful change
Rich Carroll how to prepare for economic uncertainty
How to prepare for economic uncertainty
RCSI - Allison Woslager - Integrating technology for business success
Integrating technology for business success
Read More about Competitive Strategies »

Holiday Culture

RCSI John Kenney - Night Before Christmas
Twas the Night Before Christmas – A Roofer's Tale
Mandy McEntyre Interview - TRANSCRIPT
Growing company culture during the holidays
John Kenney - RCSI - Diversity in the roofing industry during the holidays
Diversity in the roofing industry during the holidays
Read More about Holiday Culture »

Offering Employee Benefits

Trent Cotney November 2023 Influencer
Employee benefits to offer besides better pay
RCSI - Pietsch - Empowering your workforce
Empowering your workforce
Greg Serevetas RCS November 2023 Influencer
What should roofing companies be looking at around employee benefits for the upcoming year?
John Kenney RCS November 2023 Influencer
Strategic employee benefits planning for roofing companies in the coming year
Read More about Offering Employee Benefits »

Owning Your Data

Peter Horch - Cybersecurity options
Cybersecurity options for you
RCS October Influencer Trent Cotney 2023
Essential precautions to take with cyber security
RCS Influencer October 2023 John Kenney
Data Protection in the Roofing Industry
Greg Serevetas October RCS Influencer 2023
Taking Proactive Measures to Safeguard Company Data
Read More about Owning Your Data »

Family Business

RCS Influencer Trent Cotney September 2023
Why You Should Start Making Succession Plans Early
John Kenney September RCS influencer 2023
Building Succession Plans in Roofing: Navigating Generational Change While Keeping Bonds Intact
Rae Fistonich September 2023 influencer
Turning a Business Into an Employee-owned Company
Steve Little September 2023 influencer
Using EOS to Create a Succession Plan
Read More about Family Business »

Reviews

John Kenney august rcs influencer 2023
Leveraging Reviews and Software Solutions in the Roofing Industry
Trent Cotney August 2023 influencer
Using Software to Engage With Business Reviews
Heidi Ellsworth Reviews
Online Reviews are Vital to Your Business
Read More about Reviews »

Robotics Revolution

John Kenney July RCS influencer 2023
How Automation and Robotics Will Transform Roofing Installation and Tackling Labor Shortages
Trent Cotney Robotics Revolution
Technology Fills the Gap Between Supply and Demand
Read More about Robotics Revolution »

Material Coordination

Wendy Marvin May 2023 influencer
7 Tips for Facing Material Management Challenges
Peter Horch May influencer 2023
Gaining Control of Your Own Roofing Materials
Trent Cotney May 2023 influencer
Using Warehouses to Store Excess Materials
Read More about Material Coordination »

Changing Course

Lee Lipniskis April 2023 influencer
Reaching Out to Your Network During a Business Crisis
John Kenney RCS influencer April 2023
Planning for Disaster Before it Strikes
Steve Little April 2023 influencer
Helpful Resources When Facing a Business Crisis
Ro Lewis April 2023 Influencer
Adapting to Change During a Business Crisis
Read More about Changing Course »

Latino Culture

Mandy McIntyre march 2023 influencer
Providing Resources and Building Connections With Your Latino Crew Members
Trent Cotney March influencer latino culture
Providing a Path for Latino Roofing Industry Members
John Kenney Creating a Strong and Inclusive Culture
Creating a Strong and Inclusive Work Culture
Charles Antis March influencer
Listening and Learning From the Latino Community
Read More about Latino Culture »

Working with Distribution

John Kenney February influencer 2023
How to Build a Successful Relationship With Distribution Companies
Marty Stout February influencer
Finding Success by Supporting Distribution
February Influencer SA Roofing
Create a Partnership With Your Distributors for Continued Success
Trent Cotney Working with Distribution
Develop Strong Relationships With Your Suppliers
Read More about Working with Distribution »

Understanding Your Numbers

John Kenney January influencer 2023
Why Roofing Companies Must Understand Their Numbers
SA Roofing January influencer
Knowing the Basics of Your Business Numbers is Crucial
Anna Anderson RCS January influencer
Understanding Business Numbers Through a Marketing Lens
Marty Stout January influencer
The Importance of Understanding Job Costing
Read More about Understanding Your Numbers »

Cause Marketing

Anna Anderson RCS December influencer
Using Cause Marketing to Gain Business Exposure
Charles Antis December influencer
Changing Lives Through Company Cause Marketing
Read More about Cause Marketing »

Culture in Recruitment

Anna Anderson November influencer
Quality Company Culture is Key to Retaining Employees
Arty Molinari Company Culture
Company Culture Thrives in a Remote Setting
SA Roofing November influencer
Why Your Company's Culture Means Everything
Ashley and Seth Pietsch November influencer
Retaining Good Employees Starts by Recruiting Them
Read More about Culture in Recruitment »

Generational Knowledge

Anna Anderson Generational Knowledge
Why Great Employees Should Document Their Job Description
John Esbenshade Generational Knowledge
Industry Experts are Encouraged to Share Their Wealth of Knowledge
Mandy McIntyre Generational Knowledge
Utilizing Online Resources to Bridge the Generational Gap
Read More about Generational Knowledge »

Emerging Technologies

Mandy McIntyre Emerging Technologies
Technology Saves Time
Read More about Emerging Technologies »

Mergers & Acquisitions

Trent Cotney July influencer
Successful Mergers and Acquisitions Require Careful Planning
RCS Influencer Seth Pietsch Mergers and Acquisitions
Know the Party You’re Merging With Inside and Out
SA Roofing Mergers and Acquisitions
Do Your Research Before Merging Your Company
Tammy Hall Mergers & Acquisitions
Mergers and Acquisitions are Always Negotiable
Read More about Mergers & Acquisitions »

Collections

Mandy McIntyre June Influencer
Be Thorough With Your Collection Processes
Ashley and Seth Pietsche June influencer
Showcase Your Professionalism by Improving Your Invoicing Process
Read More about Collections »

Client Bad for Business

Mandy McIntyre May influencer
Staying True to Your Company’s Core Values
Anna Anderson May Influencer
Empower Your Sales Team to Say “No” to Problem Clients
Integrity Insurance - Influencer Image
Customer and Company Relationships Should be Mutual
Kendall Ekerson May influencer
How to Prevent Problems With Clients Before They Arise
Read More about Bad For Business Clients »

Toxic Employees

Danny Kerr April influencer
Conflict Management Meetings are Good Practice With Toxic Employees
April influencer SA Roofing
Hire Employees Who Fit Your Company’s Culture
John Kiesel April influencer
Problems With Toxic Employees Stem From Emotional Intelligence
Mandy McIntyre April influencer
Seeing the Problem of Toxic Employees From All Angles
Read More about Toxic Employees »

Family Business

RCS Influencer Trent Cotney September 2023
Why You Should Start Making Succession Plans Early
John Kenney September RCS influencer 2023
Building Succession Plans in Roofing: Navigating Generational Change While Keeping Bonds Intact
Rae Fistonich September 2023 influencer
Turning a Business Into an Employee-owned Company
Steve Little September 2023 influencer
Using EOS to Create a Succession Plan
Read More about Family Businesses »

Mistakes

Arty Molinari February Influncer
It’s Never Too Early to Start Your Business
Mandy Mistakes
Overcoming Mistakes by Being Self Aware
Anna Anderson Mistakes
Own Your Weaknesses to Move Forward From Them
Seth & Ashley Mistakes
5 Tried and True Ways to Build a Team Aligned With Company Values
Read More from Material Shortages »

Material Shortages

Seth and Ashley Material Shortages
Make Sure Your Company is Covered
Anna Anderson Material Shortages
A Marketing Perspective on Material Shortages
John Kiesel Material Shortages
Adapting to the Material Shortage Crisis
Martin Stout Material Shortages
Material Shortages Will Pass: Build a Workable Plan and Stay Patient
Read More from Material Shortages »

Business Goals in 2022

Rae July Business Goals in 2022
Restructuring a Roofing Company Inside and Out
Mandy McIntyre Business Plan in 2022
Strategic Business Plans Going Into 2022
Seth and Ashley Business Goals in 2022
Showing Appreciation to Clients by Maintaining Connections
Thea Dudley Business Goals in 2022
Make 2022 the Year You Get Rid of Bad Debt
Read More from Business Goals in 2022 »

Employees Give Back

Rae July Employees Give Back
Giving for Giving’s Sake
Ashley & Seth Employees Give Back
Giving Back to Those Who Need it Most
Charles Antis Give Back
Encourage Your Team to Give Back
Trent Cotney Employees Give Back
Helping Employees Give Back
Read More about Employees Give Back »

Utilizing Distributors

Danny Kerr Utilizing Distributors
Your Distributor Offers Products, but do They Offer Support?
Charles Antis Utilizing Distributors
It’s All About Communication
Tammy Hall Utilizing Distributors
Distributors Are a Member of Your Team
Wendy Marvin Utilizing Distributors
Create Relationships with Your Distributor
Read More from Utilizing Distributors »

Experience with Customer Portals

Thea Dudley Customer Portals
Easy, Convenient and Good for Business
Rae July Customer Portals
A Hit or Miss Experience
Trent Cotney Customer Portals
Ensuring That Customer Portals Are Secure and Suitable
Read More from Experience with Customer Portals »

Trying New Technology

Wendy Marvin New Technology
New Technology is Essential for Growth
Thea Dudley Trying New Technology
Technology is Waiting for You!
Greta Bajrami Trying New Technology
Everyone Benefits from Technology in Roofing
Seth and Ashley Trying New Technology
Keeping Up with the Times
Read More from Trying New Technology »

Handling Reviews

Heidi Ellsworth Handling Reviews
Look to Loyal Customers for Reviews
Ashley & Seth Handling Reviews
Follow Up Leads to Better Reviews
Mandy McIntyre Handling Reviews
Symptoms Versus Problems in Handling Negative Reviews
Rae July Handling Reviews
Take Every Review with a Grain of Salt
Read More from Handling Reviews »

Employee Benefits

Mandy McIntyre Employee Benefits
Some States Offer Free Health and Wellness Benefit Programs
Seth and Ashley Getting Creative
Getting Creative With Employee Engagement
Charles Antis Employee Benefits
Fulfillment in Every Job
Tammy Hall Employee Benefits
Employee Satisfaction is Essential for Long-term Success
Read about Employee Benefits »

Roofing Day In D.C.

roofing day tax reform 2024
Advocate for pro-growth tax policies on Roofing Day!
Rae July March
Think Outside the Box to Staff our Industry
Julissa-Chavez-Roofing-Day
Address the Labor Shortage at Roofing Day
Seth and Ashley Roofing Day
Roofing is an Essential Business
Read More on Roofing Day In D.C. »

Tradeshow Strategy

Seth and Ashley Tradeshow Strategy
Trade Shows Provide Outstanding Educational Opportunities
Trent Cotney Tradeshow Strategy
Key Steps for a Successful Tradeshow
Thea Dudley Tradeshows
Tradeshows Will Likely Always Have a Virtual Component
Wendy Marvin Tradeshow Strategy
Maximize Your Return from Trade Shows
Read about Tradeshow Strategies »

Marketing Plan

Charles Antis Marketing Plan
Marketing is About Making Alliances
Danny Kerr Marketing Plan
The Biggest Marketing Plan Mistake, And How To Avoid It
Rae July Marketing Plan
Marketing Success Through Relationships
Ashley & Seth Marketing Plan
Marketing Plans Provide Direction
Read about Marketing Plans »

Growing Your Business

Wendy Marvin 2023 influencer grow your business
Ways to Sell Creatively – Setting Yourself Apart From Your Competitors
Thea Dudley Growing Your Business
Looking Ahead, In Retrospect
Mandy McIntyre Growing Your Business
Grow Profitability and Efficiency in 2021
Wendy Marvin Growing Your Business
2021 Growth Comes from What was Learned in 2020
Read about Growing Your Business »

How Do You Give Back

Heidi Ellsworth Giving Back
The Roofing Community Inspires Giving Back
Mike Pickel Giving Back
Giving Back is a Core Value
Seth and Ashley November
Giving Back Lifts Spirits and Brings People Together
Charles Antis New Hires
Be ‘All In’ When Giving Back
Read about giving back »

Mentoring New Hires

Seth and Ashley New Hires
Proper Training and Guidance is Key for New Employee Success
Mike Pickel Mentoring New Hires
First Impressions Mean a Lot to New Team Members
Heidi Ellsworth Mentoring New Hires
Onboarding and Mentoring New Employees is a Team Effort
Charles Antis New Employees
Give New Employees a Positive Experience When They Walk Through the Door
Read about Mentoring New Hires »

Roof Inspections

Mike Pickel Roof Inspections
Maintenance Programs are Essential
Charles Antis Roof Inspection
Inspections Provide Opportunity for Contractors and Value for Clients
Seth and Ashley Fall Inspection
Fall Maintenance Can be for More Than Just Rooftops
Mike Hicks Roof Inspections
Long-Term Maintenance Contracts Substantially Increase the Lifespan of a Roof
Read about Roof Inspections »

Big Box Supply Store

Charles Antis Big Box Supply Stores
Big Box Stores Support Their Communities
Construction Solutions Big Box
To Big Box or Not?
Michelle Boykin Big Box
Local Suppliers Know You
Heidi Ellsworth Big Box Supply Stores
Big Box Stores are About Immediacy and Convenience
Read about big box supply stores »

Trying New Products

Trent Cotney Trying New Products
Do Your Research When Trying New Things
Charles Antis Trying New Products
Don’t Let Fear Stop You from Trying New Products
Mandy McIntyre New Products
Try it Before You Buy It
Seth and Ashley Trying New Products
Talk with Your Trusted Advisors Before Adding a New Product or Solution
Read about trying new products »

Online Ordering

Heidi Ellsworth Online Ordering
Online Ordering is Already Here
Rudy Gutierrez Online Ordering
Online Ordering Improves Efficiency
thea dudley online ordering
Has Your Business “Found a Way?”
Seth and Ashley Online Ordering
Sanitize Before Using Supplies Ordered Online
Read about online ordering »

Employee Healthcare

Heidi Ellsworth Healthcare
Educate Employees on the Real Costs of Health Insurance
Mandy McIntyre Healthcare
Benefits Help Attract the Best People
Trent Cotney Healthcare
Benefits are an Investment in Your Employees
Chelsea Oesch Healthcare
Benefits Give Employees Peace of Mind
Read about employee healthcare »

Handling Coronavirus

Thea Dudley Handling Corona
Important Coronavirus Credit Information
Charles Antis Handling Corona
Help Customers Make the Best Decisions to Protect their Assets in a Pandemic
Trent Cotney Coronavirus
Owners Need to Respond Quickly as the Market Changes
Wendy Marvin Handling Corona
No One is Going to SAVE You; You Have to Save Yourself
Read about handling Coronavirus »

Trade Show Plans

Rudy Gutierrez Trade Shows
Trade Shows Require Strategy
Martin Stout trade shows
Trade Shows Deliver Tremendous Learning Opportunities
Mike Pickel Trade Show Plan
Planning is Key to Trade Show Success
Mandy McIntyre Trade Shows
Three Keys to Successful Trade Shows
Read More on Trade Show Plans »

Business Plan

Mike Pickel Business Plan
A Business Plan is Your Roadmap, Make Sure it’s Easy to Read
Rudy Gutierrez Business Plan
A Business Plan is Key to Achieving Success
Trent Cotney Business Plan
A Business Plan Helps Prepare for the Future
Charles Antis Business Plan
Is Your Business Plan Flexible?
Read More on Business Plans »

Cause Marketing

Heidi Ellsworth Cause Marketing
Cause Marketing can Help Recruit the Next Generation
Charles Antis Cause Marketing
Businesses Should Exist for More than Just Making Money
Mike Pickel Cause Marketing
Giving Back is the Right Thing to Do
Ken Kelly Cause Marketing
Giving Back Results in Immeasurable Rewards
Read More from Cause Marketing »

Safety Initiatives

Charles Antis Education and Employee Safety
Education Plays Key Role in Employee Safety
Jennifer Stone Safety Initiatives
Closing the Safety Gender Gap
Martin Stout Safety Initiatives
Building a Culture of Safety is Primary to Success
Heidi Ellsworth Safety Initiatives
Safety Off the Roof
Read More from Safety Initiatives »

Educating Customers

Better Employees Story of Michael
The Story of Michael, the Production Manager (Part II)
Wendy Marvin Customer Education
Customer Education is About Caring
Rudy Gutierrez Educating Customers
Education Builds Long-term Relationships
Heidi Ellsworth Educating Customers
5 Easy Tips for Educating Your Customers
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Diversifying Business

Martin Stout Diversifying Business
Diversify or Die
Heidi Ellsworth Diversifying Business
Are You Listening to Your Customers?
Mike Pickel Diversifying Business
Diversification Levels Out Seasonality
Trent Cotney Diversifying Business
Always be Looking for Way to Diversify and Differentiate
Read More from Safety Initiatives »

Maintenance Programs

Shelly Duhaime Maintenance Programs
Service, Maintenance and Insurance
Martin Stout Maintenance Programs
Service and Maintenance is Our Business
Jon Stantz Maintenance Programs
Service Leads to Long-term Relationships
Heidi Ellsworth Maintenance Programs
Marketing Ideas for Incorporating Service and Maintenance
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Brand Ambassadors

Wendy Marvin Brand Ambassadors
Brand First, Then Market Your Company
Rudy Gutierrez Brand Ambassadors
Providing Training Helps Team Members Represent Your Brand
Thea Dudley Brand Ambassadors
Your Approach and Attitude Toward the Customer Can Set Your Company Apart
Martin Stout Brand Ambassadors
Teach Team Members to Love Every Customer
Read More from Brand Ambassadors »

Cost of Doing Business

Thea Dudley Cost of Doing Business
Giving Customers a Little ‘Extra Time’ to Pay Will Lead to Cashflow Issues
Wendy Marvin Cost of doing business
Insurance Expenses Were One of the Largest Costs of Doing Business for this Contractor
Martin Stout Cost of Doing Business
Understanding Cost of Business Means Asking Questions
Charles Antis Costs of Doing Business
Invest in Your People and Your Business will Thrive
Read More from Cost of Doing Business »

Education of-Employees

Elevate - TPO 101 eLearning!
Elevate - TPO 101 eLearning!
Jon Stantz Education for Employees
Roofing Influencers are Busy
Wendy Marvin Education for Employees
Educated Companies Grow and Can Withstand Industry Downturns
Rudy Gutierrez Education for Employees
Training and Education are Imperative to the Success of a Company
Read More from Education of-Employees »

Best Piece of Advice

Trent Cotney Best Piece of Advice
Research Matters When Starting Your Business
Ken Kelly Best Roofing Advice
Advice for the New Contractor: Identify Your Core Values, Target and Purpose
Charles Antis Best Piece of Advice
Advice for the Contractor Just Starting Out
Wendy Marvin Best Piece of Advice
Being Successful Means Having a Complete Understanding of Your Business.
Read More from Best Piece of Advice »

Working With Associations

Ken Kelly Working with Associations
You Can Make a Difference When You Participate and are Involved in Your Community
Trent Cotney Working with Associations
A Unified Front Sends a Strong Message to Legislators
Jon Stantz Working with Associations
Talking to Legislators About Our Industry Should be a Top Priority
Rudy Gutierrez Working with Associations
Associations Give Contractors a Collective Voice
Read More from Working With Associations »

Technology Stack

Drew Smith Technology
From Leads to Estimates to Project Management, This Company Has a Tech Solution Every Step of the Way
Heidi Ellsworth Technology Stack
Finding the Right Combination of Tech for your Business is an Ongoing Process
Wendy Marvin Technology Stack
Use Technology as Leverage to Grow your Business
Jon Stantz Technology Stack
Roofing Contractors Cannot be Complacent about Technology
Read More from Technology Stack »

Business Goals in 2019

Martin Stout- 2019 Business Goals
2019 Will be About Better Service, Better Relationships and Building a Better Place to Work
Jennifer Stone- Business Goals
Sometimes You Just Need to Energize What You Are Already Doing
Mike Hicks- Business Goals
2019 is the Year for Building a Brand that Generations Will Follow
Heidi Ellsworth- Goals
2019 is About Pushing Boundaries
Read More from Business Goals in 2019 »

Influencers Training Tips

Training- Antis
RCS Roofing Influencer Charles Antis Discusses Why Training is Important and It's Not What You Think!
Training- Ellsworth
Training can be a differentiator for your business for recruiting and retaining employees
Wendy-Training
Well-trained employees make fewer mistakes, minimizing risk and optimizing opportunities
Training- Stantz
Safety and Training Should Be Conversations that Take Place Every Day
Read More from Influencers Training Tips »

Embracing Diversity

Ellsworth- Diversity
The Term ‘Diversity’ is Often Misunderstood
Weiss- Diversity
Embracing Diversity Starts From The Top
Antis- Diversity
RoofersCoffeeShop® Roofing Influencer Charles Antis Discusses Diversity in the Workplace
Cotney- Diversity
Three Steps to Creating and Supporting a Diverse Workplace Environment
Read More from Embracing Diversity »

Integrating Technology

Holenick- Phones
Implement Technology to Give Your Customers a Better Experience with Your Company
rcs-influencers-technology-ellsworth
Technology Adoption is Slow; Group Forms to Help Speed It Up
rcs-influencers-technology-stout
Make Sure the Technology You are Using Will Make You a More Efficient Operation
rcs-influencers-technology-stantz
The More we Use Technology, the Larger the Window of Opportunity Becomes
Read More from Integrating Technology »

Cell Phones on Job

Stantz- Phones
Cell Phones on the Job - What’s your policy?
Ellsworth- Phones
A Culture of Technology is Important
Antis - Phones
RoofersCoffeeShop® RCS Influencer Charles Antis says to work with employees on compensation for personal phone use.
Cotney- Phones
The Hidden Risk: Cell Phone Use on Jobsites
Read More from Cell Phones on Job »

Valuing the Young People

LaValley
Valuing 20-Somethings in Your Company
Stanz 2
It Can be a Challenge Finding Younger Workers to Fill the Boots of Retiring Employees
rcs-influencers-associations-Alcala
Older and Younger Generations Must Feel Comfortable Sharing with Each Other
trent-ri-young-people
Focus on Fostering an Environment That is Beneficial to Attract the Next Generation of Millennial
Read More from Valuing the Young People »

Associations Yes or No

rcs-influencers-associations-Alcala
Associations Help Build Careers
rcs-influencers-associations-Ellsworth
Association Membership is Great Marketing
rcs-influencers-associations-Stantz
Associations Provide Resources that Help Businesses Run with Fewer Headaches
rcs-influencers-associations-Cotney
Associations are Vital to the Success of the Industry
Read More from Associations Yes or No »

Immigration Debate

rcs-influencers-immigration-Stone
Our government needs to understand who our skilled workforce is and what would happen if they were gone.
rcs-influencers-immigration-trent
Navigating Immigration Law within the Roofing Industry
rcs-influencers-immigration-Ellsworth
NRCA position on immigration is logical, balanced and good for the industry
rcs-influencers-immigration-Gutierrez
The Immigration Debate Poses a Real Economic Threat to the Roofing Industry
Read More from Immigration Debate »

Recruiting Employees

rcs-influencers-recruiting-january-ellsworth
5 Tips to Develop a Diverse Recruiting and Retainment Program
rcs-influencers-recruiting-january-antis
Recruiting, Attracting and Retaining Talent is a Challenge for All Businesses
rcs-influencers-recruiting-Jan18-cotney
A Successful Recruiting Strategy Starts on the Inside
Read More from Recruiting Employees »

Succession Planning

Trent Cotney - Effective Succession Plan Nov Response
Open communication is key to succession planning
rcs-influencers-succession-planning-december2017-ellsworth
How to build a succession plan?
rcs-influencers-succession-planning-december2017-holenick
Using an Outside Voice for Succession Planning Removes Emotion from the Equation
rcs-influencers-succession-planning-december2017-antis
Start Succession Planning by Thinking in Terms of Survival and a Growth Model
Read More from Succession Planning »

Advertising on a Small Budget

METALCON large banner
Women in Construction at METALCON 2018
rcs-influencers-advertising-november-holenick
No Advertising Budget? Stick with the Basics for Success
Be Creative, Use Free Digital Resources and Show Up
rcs-influencers-small-advertising-budget-november-contney
How to Maximize and Supplement Your Small Advertising Budget
Read More from Advertising on a Small Budget »

Selling at a Higher Price

rcs-influencers-charging-more-october2017-lavalley
10 Tips on How to Sell at Higher Prices
rcs-influencers-charging-more-october2017-Holenick
Selling at a Higher Price Means Thinking in a New Direction
rcs-influencers-charging-more-october2017-Pratt
Some People Will Always Buy on Price
rcs-influencers-charging-more-october2017-ellsworth
Empower Your People! Brand Ambassadors Help You Get Your Price.
Read More from Selling at a Higher Price »

Vehicle Policies

rcs-influencers-vehicle-policicies-september2017-pratt
Take a Proactive Approach When it Comes to Fleet Management
rcs-influencers-vehicle-policicies-september2017-antis
When Employees Use their Personal Vehicles as a Tool for the Company, They Need to Be Compensated
rcs-influencers-vehicle-policicies-september2017-cotney
A Vehicle Policy is a Must for Company-owned Vehicle Operation
rcs-influencers-vehicle-policicies-september2017-hicks
Rural Contractor Offers Jobsite Transportation
Read More from Vehicle Policies »

Employee Side Jobs

rcs-influencers--side-jobs-august2017-hicks
Have a Policy for Side Jobs and Moonlighting
rcs-influencers--side-jobs-august2017-pratt
Side jobs put Employers at Risk and Can Lead to Increased Activity for Vehicles and Worker’s Comp Claims
rcs-influencers--side-jobs-august2017-holenick
Side Work is a Problem in Many Ways, But There is a Solution
rcs-influencers--side-jobs-august2017-stout
Allowing Side Jobs Increases Risk for Loss and Can Drives up Material and Equipment Costs
Read More from Employee Side Jobs »

Employee Retention

rcs-influencers-retention-weiss
Employee Retention Starts with Treating Everyone with Respect
rcs-influencers-retention-antis
Companies Must Be Flexible in Order to Retain Employees
rcs-influencers-holenick-retain-good-employees
Multi-faceted Approach Required to Retain Good Employees
rcs-influencers-retention-hayne
Millennial Employees are the Future of the Industry
Read More from Employee Retention »

Stealing Time

rcs-influencers-stealing-time-Gutierrez
Manage by the Numbers
rcs-influencers-stealing-time-antis
Creating the Right Company Culture Minimizes Theft of Time
rcs-influencers-stealing-time-pratt
Addressing Stolen Time Through an Aggressive Return-to-Work Program
rcs-influencers-stealing-time-stout
More Productive Teams Starts with Employee Conversations
Read More from Stealing Time »

Drug Policies

rcs-influencers-drug-policy-antis
Safety Before Profit Drives Antis Roofing’s New Drug-free Policy
rcs-influencers-drug-policy-cameron
Drug-free Policy Statements Should Spell Out Principles and Consequences
influencers-plural-horizontal
How has your drug-free policy changed with today's new state laws?
rcs-influencers-drug-policy-gutierrez
Drug-free Policies Start with Company Culture
Read More from Drug Policies »

Changing Course

Lee Lipniskis April 2023 influencer
Reaching Out to Your Network During a Business Crisis
John Kenney RCS influencer April 2023
Planning for Disaster Before it Strikes
Steve Little April 2023 influencer
Helpful Resources When Facing a Business Crisis
Ro Lewis April 2023 Influencer
Adapting to Change During a Business Crisis
Read More about Changing Course »

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