Why speed wins roofing sales

By The Coffee Shops 

Instant measurements can help contractors respond while homeowner interest is high. 

Roofing sales increasingly begin before a contractor reaches the property. In a recent Roofing Road Trips® episode, host Megan Ellsworth spoke with Jeff Berzolla, co-founder and chief executive officer of Instant Roofer, about how artificial intelligence (AI) is changing the pace of estimating. 

“The mission of our company has been to help contractors generate roof measurements in seconds using AI,” Jeff said. Instant Roofer’s AI measurement tools are designed to help contractors provide estimates and quotes quickly, giving sales teams information they can use during the earliest stage of a homeowner conversation. 

That speed matters because customers are no longer satisfied with a basic contact form and an uncertain response time. Jeff remarked that some contractors may take a day or longer to follow up, leaving an opening for competitors to present pricing first. “Speed isn't about convenience anymore. It's directly tied to close rates and the contractor who responds first wins,” he said. 

For contractors, the benefit extends beyond the office. Jeff explained that estimators are using the Instant Roofer mobile app to get quotes from trucks, vans, kitchen tables and jobsites. The tool can provide suggested squares and early pricing information when an opportunity appears, including when a neighbor approaches during an active project. 

“Being able to get a quick measurement report on the fly, get suggested squares and give a price is hugely beneficial to driving close rates, driving revenue,” Jeff said. 

The first step is not replacing the entire sales process. It is responding with useful information while the homeowner is still engaged. That creates the foundation for the next stage: confirming details before contracts and material orders move forward. 

Listen to or Watch the entire podcast to learn more about using AI measurements to accelerate roofing sales.