Built for every season

By Jesse Sanchez. 

CertainTeed highlights roofing system resilience, contractor support and education-based credentials in two new campaign videos. 

In two campaign videos, CertainTeed LLC explores how resilient roofing systems, contractor education and business-building support can work together to help professionals meet that responsibility in the field. The videos connect product performance with partnership, highlighting systems designed for demanding conditions and resources built around the needs of contractors. 

In the first video, the company emphasizes performance across the seasons, describing roofing systems designed for harsh weather. The message focuses on resilience against heavy impacts, stronger gusts, water intrusion and heat, presenting CertainTeed as a manufacturer with “a solution and a system built for every season.” 

That system-based approach is paired with support for professionals. The video notes that CertainTeed is backed by what it calls “the industry’s longest standing education-based credentialing program” and highlights materials, systems and support for pros who expect products that measure up. The company also points to warranty coverage for all manufacturing defects and relationships with suppliers that help contractors access the materials they need. 

The second video turns the focus to CertainTeed’s Contractor’s Edge program, describing it as “the longest running credentialed program in the industry.” The campaign highlights enhanced company and individual credential tiers, loyalty benefits, training opportunities and business-building support designed to help contractors continue strengthening their operations. 

Across both videos, education is framed as a central part of contractor success. Training is presented as an ongoing resource that moves from the classroom to the job site, including what the video identifies as “the industry’s first mobile training vehicle fleet.” The message also highlights hands-on guidance and digital tools intended to help contractors work smarter, faster and stronger. 

For contractors, the campaign connects product performance with partnership. CertainTeed points to products, warranties and business-building tools such as My Edge and ColorView as part of its broader support system. Together, the videos represent the same central idea: Resilience, reliability and contractor relationships remain central to the brand’s identity. 

Learn more about CertainTeed’s roofing systems, credentialing programs and contractor support resources!