Will Lorenz - Industry Trends and Expo Highlights

In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Will Lorenz of General Coatings. The two share their excitement about one of the year’s biggest events in roofing, the Western Roofing Expo (WRE) brought to you by the Western States Roofing Contractor Association (WSRCA)! Will and Megan talk about the unique educational opportunities for both contractors and manufacturers at the expo, in addition to the state of the roof coatings industry. The two will also discuss WSRCA’s commitment to giving back to the roofing industry through the Davis Memorial Foundation and how WRE fosters vital networking and collaboration among contractors, manufacturers and industry stakeholders. Listeners will also get the inside scoop on the Coffee Conversations General Coatings is sponsoring where panelists will discuss the successes and challenges of the roofing industry today. Listen in for all the great things happening in the coatings industry at the 2024 Western Roofing Expo.

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