Tracey Donels - Scaling Up: Stages of Company Expansion

In this Roofing Road Trips®, Heidi J. Ellsworth sits down with Tracey Donels of Service First Solutions to discuss the stages of expanding a roofing business from a two-person team to a fully coordinated operation. From defining initial roles in a small team to adding specialized roles like project management and administration, they'll explore how each stage adds value and strengthens the foundation for further growth. The two also discuss the critical role of scorecards and KPIs in decision-making, and how to leverage data to guide strategic growth. Whether you're a new business or a seasoned roofer looking to scale, this episode will give you a roadmap for growth.

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