Shane Millwood - StrongHold™ Explained: Choosing the Right Single-Ply System

In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Shane Millwood of BITEC to explore the company’s StrongHold™ single-ply roofing systems and where they fit in today’s commercial roofing landscape. Shane breaks down the differences between TPO, PVC and KEE membranes, explaining how each performs across climates, building types and demanding environments. The conversation also dives into durability, installation considerations and how system components work together to deliver long-term watertight performance. Contractors will gain practical insight into selecting the right membrane, avoiding common pitfalls and positioning single-ply roofing as a high-value solution for building owners.

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