Sara Nay - Building a Marketing Strategy That Lasts

In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes Sara Nay of Duct Tape Marketing to explore how contractors can build a marketing strategy designed for long-term success. Sara shares how to guide customers through a thoughtful journey, use content as the voice of an overall business strategy, and establish a strong foundation before adding artificial intelligence to the marketing process. The conversation offers a practical look at how clear strategy, consistent messaging and a customer-focused approach can help businesses make stronger marketing decisions.

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