Mitch Heitsch - Stronger Products, Stronger Sales

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Mitch Heitsch, director of sales for roofing solutions at Westlake Royal Building Products, to discuss the sales strategies that help contractors build trust, communicate value and close more business. Mitch shares how deep product knowledge, strong market awareness and meaningful industry relationships can turn a traditional sales conversation into a consultative experience. From positioning high-performance products like Unified Steel to using training, technical support and a broader product portfolio, this conversation offers practical insights for contractors looking to strengthen their sales approach and become trusted advisers to their customers.

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