Jon Feick - Seal, Reflect, Save, Repeat

In this Roofing Road Trips® episode, Karen Edwards is joined by Jon Feick of BITEC to explore Storm Breaker™, a powerful line of fluid-applied roof coatings designed to extend roof life and reduce energy costs. From acrylics to silicones to liquid rubber (SEBS), the Storm Breaker family offers contractor-friendly solutions for aging commercial roofs. These high-reflectivity coatings turn heat-absorbing rooftops into reflective roofing systems—helping property owners save money while supporting sustainable building goals. Tune in to learn how Storm Breaker delivers watertight performance, environmental benefits and long-term value in one seamless system. 

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