How have homeowner expectations changed around exterior design, energy efficiency and long-term performance?

In this Coffee Conversations,Heidi J. Ellsworth is joined by Josh Wilens of QXO, Alex Birnbaum of QXO and Kristina Hill of HomeShield Roofing & Exteriors to talk about how siding is no longer just an add-on for roofing contractors; it is becoming a key part of how contractors build stronger customer relationships, grow project value and deliver complete exterior solutions. During the discussion, these industry leaders will explore the role siding plays in today’s roofing market, from homeowner expectations and material selection to training, operational planning and long-term business growth. Sponsored by QXO, this conversation will offer a practical perspective for contractors looking to expand beyond the roofline and create more opportunities for every home.