Will Lorenz - RCS & CCS Influencer & AAR Expert
Do it once, and do it right
AAR Expert Will Lorenz says sustainability comes down to choosing the right systems. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Emma Richardson: Hi everyone, I'm Emma Richardson ...
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
Tax credits, incentives and roofing growth: Turning policy Into opportunity
RCS Influencer Will Lorenz explains how roofing contractors can leverage tax incentives and industry advocacy efforts to help building owners invest in their properties while creating new opportunities for business growth. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read ...
Building owners value honest conversations about roof lifespan
Coatings Coffee Shop Influencer Will Lorenz says that candor is the best policy when talking to builind owners. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: ...
Preparedness is the key to surviving severe weather
Ask A Roofer Expert Will Lorenz says staying on top of minor repairs puts you ahead of the game. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren ...
When it comes to private equity, do your homework
RoofersCoffeeShop Influencer Will Lorenz says that finding the right fit is make or break in private equity. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello ...
The Coffee Shops™ Announce 2026 AskARoofer™ Experts
AAR Experts celebrates its continued commitment to helping home and building owners make confident roofing decisions. The Coffee Shops™, the award-winning digital platforms where industries come together for technology, insight and everyday business, announces 2026 AskARoofer Experts. Each month, AskARoofer™ Experts share their insights on timely topics ...
What to know about hybrid roofs
CCS Influencer Will Lorenz says hybrid roofs are the best of both worlds. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, I'm Lauren White here ...
Money matters: How to balance the pipeline and bottom line
RCS Influencer Will Lorenz says honesty is the best policy when it comes to cash flow. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, ...
The power of choice
CCS Influencer Will Lorenz says offering different roofing solutions supports customer satifaction. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello everyone, my name is Lauren ...
UP TO THE MINUTE
