Westlake Royal Roofing Solutions
Mitch Heitsch - Stronger Products, Stronger Sales
In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Mitch Heitsch, director of sales for roofing solutions at Westlake Royal Building Products, to discuss the sales strategies that help contractors build trust, communicate value and close more business. Mitch shares how deep product knowledge, strong market awareness ...
Kate Smith - Show Me the Colors
In this Roofing Road Trips® episode, Megan Ellsworth visits with color expert Kate Smith, president and chief color maven of Sensational Color, to explore how smart roof color choices boost curb appeal and help roofers close more composite roofing sales. Kate shares how her free one‑on‑one homeowner color consultations, “Top ...
Crystal Watterson and Trent Lovewell - Move Over Asphalt: Composite Roofing Grabbing Homeowner's Interest
In this episode of Roofing Road Trips®, Megan Ellsworth joins Crystal Watterson, CFO of Greater American Roofing, and Trent Lovewell, VP of sales and operations at Weatherguard, Inc., to break down the difference between virgin and recycled composite roofing. With years of experience, 30,000+ squares installed and award-winning projects under ...
Tools for Upselling Premium Products to Homeowners
In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake ...
Scott Kim and Brian Ricci - Building Business With HOA Projects
In this episode of Roofing Road Trips®, host Karen Edwards sits down with Scott Kim of WGM Contracting and Brian Ricci of Adco South Roofing as they share how contractors can successfully build and grow their business through HOA projects. Through their real-world experiences from both the East and West ...
Rebuilding for Resilience: Learning from California’s Rebuild
In this episode of Roofing Road Trips®, Karen Edwards talks with Tim Brown of Westlake Royal Building Products and Josh Smith of J.N. Davis Roofing about rebuilding after the devastating Southern California wildfires. With communities like Pacific Palisades and Altadena beginning to recover, contractors and manufacturers are working together to ...
The Metal Roofing Breakdown with Mith Heitsch
In this episode of MetalCast™, Megan Ellsworth is joined by Mitch Heitsch, regional sales manager of Westlake Royal Building Products, to break down the differences between standing seam and stone‑coated steel roofing, examining installation methods, cost considerations and long-term performance. Mitch explains how performance, cost and installation factors compare and ...
Roofing Strategies for Extreme Storms
In this episode of Roofing Road Trips®, we are joined by Mitch Heitsch from Westlake Royal Roofing Solutions to discover the essential strategies and innovations behind building roofs that can withstand the most extreme storm conditions, including hurricanes. Industry experts share how material selection, installation techniques and code compliance all ...
Coffee Conversations LIVE at IRE 2025 - Day 2
Join us for an exciting LIVE Coffee Conversations® at the International Roofing Expo (IRE) 2025, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and ...
Mitch Heitsch - Simplifying the Estimating Process
S6:E21 In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Mitch Heitsch of Westlake Royal Roofing Solutions to talk about the new Unified Steel Material List Generator. Launched at the International Roofing Expo (IRE), this free interactive tool auto-generates a roofing product list, for both Unified Steel Stone ...
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