Service First Solutions
Tracey Donels - Setting 2026 Service Goals
In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Tracey Donels of Service First Solutions to take a closer look at what a successful service department really looks like. The conversation breaks down why service operations are critical to long-term contractor success, the most common mistakes ...
From the Field to the Future: Dataforma at PSU 2025
In this episode of Roofing Road Trips, Megan Ellsworth talks to Brian Cook from Dataforma and Tracey Donels from Service First Solutions about what to expect from Dataforma’s user conference, PSU 2025! Brian and Tracey talk about What PSU is and why they decided to collaborate on the conference this ...
Ellisha Loftus - Service Leadership Starts With Strategy
In this Roofing Road Trips® episode, Megan Ellsworth sits down with Ellisha Loftus, the newest growth consultant at Service First Solutions, to talk about her journey through the industry. Listen in to find out what drew her to join the Service First team and why she’s passionate about helping contractors ...
Tracey Donels - Service Departments: A Masterclass in Excellence
In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Tracey Donels of Service First Solutions who shares a no-nonsense look at what it really takes to build a high-performing commercial service department. From the importance of internal operations to the value of daily practice over one-time training, ...
Tracey Donels - Peer Group Collaboration
In this Roofing Road Trips® episode, Karen Edwards is joined by Tracey Donels of Service First Solutions to explore the unique benefits of peer group programs for roofing professionals, showing how collaboration with non-competing professionals creates a community where members share insights, best practices and solutions, fostering mutual growth and ...
Tracey Donels - Scaling Up: Stages of Company Expansion
In this Roofing Road Trips®, Heidi J. Ellsworth sits down with Tracey Donels of Service First Solutions to discuss the stages of expanding a roofing business from a two-person team to a fully coordinated operation. From defining initial roles in a small team to adding specialized roles like project management ...
Tracey Donels - Untapped Roofing Revenue
In this episode of Roofing Road Trips®, Karen Edwards chats with Tracey Donels of Service First Solutions about the often-untapped wealth of revenue found in roofing companies that have a dedicated service department. While many companies hesitate, fearing the complexity and potential challenges, Tracey will discuss how ongoing maintenance and ...








