UP TO THE MINUTE
Renoworks
In 1999, a Calgary remodeler named Greg Martineau kept hearing the same question on every job site: “What will my house look like when you’re done?” He could describe it. He could point at samples. But he couldn’t show it. So he set out to build something that could, and Renoworks was born.
More than two decades later, that’s still the problem we solve. Renoworks is visualization software for roofing contractors and manufacturers. Upload a photo of any home, apply real products from the world’s largest digital manufacturer library, and show your customer exactly what the finished roof will look like, before a single shingle is touched.
What started as one remodeler’s answer to a homeowner’s question is now the technology behind 3.5 million home visualizations a year, trusted by the biggest names in building products.
Upload and design the customer's actual home
Upload a photo of the home you’re working on. Renoworks maps the exterior surfaces in the image, so you can select an area, the roof, the siding, a door and apply products from the library. What you place is what gets installed: the exact shingle, in the exact color and profile.
Image Enhance then refines the result in a single click. It reads the natural light already in the photo, estimates the sun’s direction and adjusts shadows, contrast and sharpness so the render looks like a photograph rather than a flat overlay. It changes only how the design is lit and presented. The products, colors and materials stay exactly as selected.
Roofing is the obvious use: a new shingle profile and color shown on the actual roof before any work begins. But the same photo covers the whole exterior. Siding, trim, paint, windows and doors can all be changed in the same view.
Real products from 350+ manufacturers
Every product in Renoworks comes from a real manufacturer, not a generic stand-in. The roofing libraries carry the brands you already sell, names like CertainTeed and Atlas, and span:
• Asphalt shingles, architectural and three-tab
• Metal, including standing seam, metal shingles and stone-coated steel
• Tile, both clay and concrete
• Slate, natural and synthetic
• 
Cedar and wood shake
• Synthetic and composite shingles
Roofing is only one surface. The same libraries cover the rest of the exterior: siding in vinyl, fiber cement, engineered wood and stone or brick veneer, from names like James Hardie and Ply Gem; paint from Sherwin-Williams; plus windows, garage doors and entry doors. A homeowner can see every material in place before choosing.
Fits how you already work
Renoworks bends to your process, not the other way around. Set it up around the products you actually sell and the way you already quote, and it follows your lead. If your business pairs a metal roof with board-and-batten siding, that’s exactly what the visualization shows. Whatever your mix, the tool reflects it.
It runs where you sell. Pull it up on a tablet at the kitchen table or in the driveway, design with the homeowner on the spot, and move from picture to price in the same visit. And it connects to the tools you already run,so the design carries through instead of starting over:
- CRM platforms
- Measurement providers
- Estimating and quoting tools
Day to day, it stays dead simple: upload, design, present. The payoff is an easy upsell. Show a homeowner the standard option and the upgrade side by side on their own home, and the better product makes its own case. When the difference is visible before anyone signs, the bigger job becomes an easier yes.
Resources
Each week, we bring practical strategies for sales, marketing, production, recruiting, and operations — straight from the field and from the office. From storm lead systems to estimating workflows, compensation plans to production checklists, we unpack what works (and what breaks) in the real world of exterior trades.
Subscribe to our YouTube channel!
On this channel, you’ll find:
- Tips to close more deals, faster
- Real contractor stories & success strategies
- Short demos and product walkthroughs
- Industry insights and behind-the-scenes fun
Read our free SEO Whitepaper.Key topics in this whitepaper include:
- How home visualizers increase your search engine rankings
- The top SEO ranking factors impacted by a home visualizer
- Where to showcase your visualizer for maximum SEO impact
Latest Promotions and Rebates
For Serious Contractors. Close More Jobs with Renoworks Pro.
Renoworks Pro replaces swatchbooks and traditional design methods for home remodelers. AI-powered design lets you design homes in minutes, with no prior experience. Integrate With Anything! Renoworks Pro fits in seamlessly into websites and CRM (Customer Relationship Management) systems. No complex coding required. Our team helps make the process ...
View Promotion
Latest Podcasts
Renoworks Podcast Playlist
To learn more about Renoworks, visit their Coffee Shop Directory.
Subscribe to the Renoworks YouTube channel.
How to Make Your Exterior Company Feel More Human (And Win More Jobs)
How to Start a Painting Business and Put Your Christian Faith at the Center
Why 99% of Painting Businesses Fail (And How the ...
Listen to the Podcast
Jenni McMorran - Visualizing Better Roofing Sales
In this Roofing Road Trips®, Karen Edwards talks with Jenni McMorran, contractor channel partner manager at Renoworks, about how visual technology is helping contractors move conversations and sales forward with more confidence. They discuss how homeowner uncertainty can slow decision making and how photo-realistic visualization tools help bridge the gap ...
Listen to the Podcast
Jenni McMorran - Instant Estimates, Faster Closes
In this Roofing Road Trips®, Karen Edwards sits down with Jenni McMorran, Renoworks’ contractor channel partner manager to explore how Renoworks Pro’s Design Estimator is changing the game for contractors by providing a quote in minutes, closing jobs faster and outpacing the competition. Learn how the tool works, the accuracy ...
Listen to the Podcast
Latest Webinars
Renoworks and Ace Roofing
Who doesn’t need a coffee break? Join RoofersCoffeeShop for a coffee break every third Tuesday of the month at 10 am PT. In the June 2025 Coffee Break, we are joined by Renoworks. Be sure to tune in to learn about their visualizer. We will also be highlighting our June ...
Watch the Webinar
Socius Marketing Webinar Featuring Renoworks
In today’s complex and ever-evolving marketing landscape, every dollar counts. Join us for an insightful webinar, where experts from EverCommerce and Renoworks Software will dive into strategies to maximize your marketing investment in 2025 and beyond.
What You’ll Learn:
Build Your Brand, Boost Your Website: Discover why your brand starts with your ...
Watch the Webinar
Renoworks Pro for Gentek Premium Renovators
Read Listen Watch - Educational Content
Using Visualization to Boost Your Business
In this MetalTalk, Heidi J. Ellsworth visits with Brad Finck of Renoworks to discuss how contractors are using visualization to close more business and help consumers make the right choices for their metal project. You’ll learn about the history of this technology in the roofing industry, the various kinds of ...
View Content
Latest Classifieds
Turn your visuals into reality with Renoworks Image Enhance
The AI revolution is here, and Renoworks’ newest tool is giving homeowners and contactors a reason to jump in. Image Enhance takes basic renderings and transforms them to look like realistic photos. This update builds on Renoworks’ existing platform that helps contractors and designers present exterior renovation concepts to homeowners ...
View the Classified
Buy Online
Renoworks Pro replaces swatchbooks and traditional design methods for home remodelers. AI-powered design lets you design homes in minutes, with no prior experience. Integrate With Anything! Renoworks Pro fits in seamlessly into websites and CRM (Customer Relationship Management) systems. No complex coding required. Our team helps make the process ...
Read More
Latest Videos
Renoworks' Video Playlist
Learn more about Renoworks by visiting their MCS directory.
Visit Renoworks' YouTube Channel.
Team Renoworks
Renoworks 3D Models and Measurements FAQ for Building Product Companies
Renoworks A.I. Auto- Recognition for Building Products
Step-by-Step Guide: How To Take And Upload A Photo Into A Visualizer
Design, Estimate, and Close Deals Faster with Renoworks Pro and CostCertified
View Video
