Elevate™
The Post-Election Roofing Outlook
In this RoofersCoffeeShop® Coffee Conversations, sponsored by Elevate, host Heidi Ellsworth is joined by industry leaders to discuss the post-election landscape and what it means for the roofing industry heading into 2027. From economic uncertainty and shifting government policies to labor challenges, tariffs and construction spending, the panel will explore ...
Sustainability That Works Every Day
In this Coffee Conversations®, sponsored by Elevate, the conversation moves beyond hypothetical goals of sustainability and into what it takes to build responsibly every day. As expectations around performance, durability and environmental impact continue to evolve, Elevate is advancing solutions that balance resilience with long-term sustainability. Join us as we ...
Todd Gluski - Behind the Brand: OX Engineered Products
In this episode of Roofing Road Trips®, Karen Edwards sits down with Todd Gluski from OX Engineered Products to spotlight the company’s journey and core philosophy. Listeners will hear how OX is reimagining building materials, from innovative structural insulation and house wraps to advanced weatherization systems. Together, they explore what ...
Building a Better Building Envelope With Amrize
Join us for a special Coffee Conversations® as we introduce Amrize, a company redefining what it means to support contractors from foundation to rooftop. This conversation explores how Amrize’s family of trusted brands — including Elevate and Malarkey Roofing Products — is bringing together decades of expertise under one roof ...
Next-Level Roofing Starts with Elevate
In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With industry strong innovation, Elevate delivers with the new MAX PVC membrane delivers industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency ...
LIVE From the Bahamas with Elevate Master Contractors
In this episode of Roofing Road Trips®, we are LIVE with Elevate in the Bahamas at their annual Master Contractor trip! In front of an audience of 250 Master Contractors, Heidi J. Ellsworth visits with Michelle Boykin with Rackley Roofing, Chuck Chapman with Tecta Arizona and Kim Eckerman of Elevate ...
Kristin Beck - Elevating Sustainability in Construction
In this episode of Roofing Road Trips, Elevate Commercial Roofing Systems President Kristin Beck joins Heidi J. Ellsworth for a conversation about her unique career with Elevate’s parent company, Holcim, where she has served in a variety of leadership roles in global supply chain, sustainable strategy and business development, commercial ...
Michelle Lane - Firestone Roofing, Wall And Lining Systems Are Now Elevate
S4:E69 Heidi J. Ellsworth meets up with Michelle Lane, Vice President of Marketing & Communications for Holcim Building Envelope at the 2022 NRCA fall meetings for an in-person Roofing Road Trips. They talk about the major branding change from Firestone roofing, wall and lining systems to Elevate that Michelle ...
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