Dataforma
The next step in roofing data
By Jesse Sanchez. Emerging software capabilities could help contractors turn the information they already collect into faster, more useful answers. What if contractors could quickly ask which roof systems generate the most repairs in a particular region and receive a report built from their own company data? Brian Cook described ...
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
Turning maintenance data into better decisions
By Jesse Sanchez. Connected maintenance and inspection tools can help contractors improve consistency, streamline service workflows and turn field data into stronger business insights. For commercial roofing contractors, managing service and maintenance can involve hundreds of visits, inspections, repairs and customer touch points. Keeping that activity organized is essential not ...
Where AI fits into your tech stack
By Jesse Sanchez. Artificial intelligence is changing the way contractors work, but getting the most from AI starts with understanding where it belongs within the technology and processes businesses already rely on. In an upcoming CoatingsTalk™, on September 9, 2026, at 11 a.m. PT, Megan Ellsworth meets with Mark Zeleznock from ...
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
Turn roofing leads into lasting customer relationships
By Jesse Sanchez. A roofing customer relationship management (CRM) system can help contractors organize leads, strengthen communication and make more informed sales decisions. Generating quality leads is essential for roofing contractors competing in a fast-moving market. While marketing helps attract prospective customers, Dataforma can help roofing companies establish a reliable ...
Contractors help shape the next generation
By Jesse Sanchez. Dataforma is using contractor feedback and artificial intelligence to accelerate software development and expand tools for sales, service, production and maintenance. Contractor input is playing a central role in how Dataforma designs, tests and releases new software features. During this CoatingsTalk sponsored by Dataforma, Chief Executive Officer ...
A better inspection starts in the field
By Jesse Sanchez. Dataforma is reworking its inspection process to reduce field friction and strengthen the documentation that supports reports, recommendations and client communication. Roof inspections are the starting point for much of the work that follows, from documenting existing conditions to preparing client reports and identifying potential repairs. When ...
Entering a new era of contractor-focused development
By Jesse Sanchez. New sales, maintenance and dashboard tools are designed to help contractors manage more of their operations in one connected platform. Dataforma is refreshing its platform with new sales, maintenance and reporting capabilities shaped directly by contractor feedback. Brian Cook, chief operating officer of Dataforma, said the company’s ...
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