Dataforma
Building roofs, building community and finding time for LEGO
By Heidi J. Ellsworth. For Tracey Donels, roofing is more than a profession. It is a passion that apparently follows him all the way home, even when he is trying to relax. Anyone who knows Tracey Donels knows his commitment to the roofing industry runs deep. Whether he is working with roofing ...
Contractor input accelerates the next generation of software
By Jesse Sanchez. Contractor feedback and artificial intelligence are helping accelerate software development while expanding tools for sales, service, maintenance and project management. Contractor feedback plays a central role in the evolution of business management software, while artificial intelligence (AI) helps developers turn those ideas into usable features faster. During this episode of ...
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
GPStimate brings Human-in-the-Loop AI to commercial roof estimating and launches integration with Dataforma
GPStimate, an AI assisted estimating platform built for commercial roofing contractors, has launched its automated takeoff and compliance software. Designed by veteran commercial estimators and roofing business owners, GPStimate replaces spreadsheets, measuring wheels and disconnected tools with AI assistance, aerial takeoffs and automated product documentation. In testing across roughly 100 projects, ...
Contractors are driving the next wave of construction technology
By Heidi J. Ellsworth. Some of roofing's most meaningful technology innovations are being developed by the contractors and industry professionals who understand the challenges firsthand. For decades, roofing contractors have been asked to do more with less. More projects, tighter margins, increasingly complex specifications and persistent labor shortages have put pressure ...
How AI fits into a contractor’s tech stack
By Jesse Sanchez. Contractors can use artificial intelligence to strengthen existing technology, analyze business data and improve productivity while maintaining careful oversight. Artificial intelligence (AI) is moving quickly, but contractors do not need to overhaul their entire technology stack to begin exploring its potential. In this CoatingsTalk webinar hosted by ...
Putting roofing data to work with AI
By Jesse Sanchez. New artificial intelligence tools and an updated home screen are designed to help contractors access information, improve efficiency and strengthen customer relationships. Technology continues to reshape how roofing contractors manage information, communicate with customers and keep projects moving. During this interview on the sound stage at the ...
The next step in roofing data
By Jesse Sanchez. Emerging software capabilities could help contractors turn the information they already collect into faster, more useful answers. What if contractors could quickly ask which roof systems generate the most repairs in a particular region and receive a report built from their own company data? Brian Cook described ...
Where AI Fits Into Your Tech Stack
In this CoatingsTalk™, Megan Ellsworth sits down with a representative from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep ...
Turning maintenance data into better decisions
By Jesse Sanchez. Connected maintenance and inspection tools can help contractors improve consistency, streamline service workflows and turn field data into stronger business insights. For commercial roofing contractors, managing service and maintenance can involve hundreds of visits, inspections, repairs and customer touch points. Keeping that activity organized is essential not ...










