UP TO THE MINUTE
Weather
Hidden strength beneath the roof
By Jesse Sanchez. Roofing underlayment plays a critical role in helping homes stand up to stronger storms, water intrusion and long-term wear. As storms become stronger, more frequent and less predictable across North America, roofing systems are being asked to do more than ever. For contractors and homeowners working with ...
When wildfire smoke reaches the roof
By Cotney Consulting Group. Wildfire smoke has become an operational concern that many Canadian roofing contractors can no longer treat as an uncommon event. By mid-July 2026, hundreds of active wildfires were burning across Canada, with elevated fire danger affecting several northern and central regions. Smoke from those fires ...
Smart roofing choices for a stronger home
By The Coffee Shops™. When it comes to investing in a roof built to last, it’s important to do things the right way. Choosing to pursue a roofing project can be scary; roofing materials and services are an investment, and while price tags and timelines may be a bit ...
The Coffee Shops™ Announce 2026 AskARoofer™ Experts
AAR Experts celebrates its continued commitment to helping home and building owners make confident roofing decisions. The Coffee Shops™, the award-winning digital platforms where industries come together for technology, insight and everyday business, announces 2026 AskARoofer Experts. Each month, AskARoofer™ Experts share their insights on timely topics ...
New roof color blends designed for the Sunshine State
By Emma Peterson. How Newpoint™ Concrete Roof Tiles deliver durability, efficiency and style in the face of heat, humidity and hurricanes. The climate of Florida presents a unique challenge for roofers. From salty seawater spray and consistent moisture to humidity and extreme UV exposure that gives the state its moniker, ...
System-first roofing strategies for mixed-weather performance
By Polyglass. Long-term durability depends on how roofing components perform together under changing weather conditions. Roofing systems in mixed-weather markets present a unique set of challenges that demand careful planning and execution. Fluctuating temperatures, moisture exposure and seasonal variability can place ongoing stress on roof assemblies, often in subtle but ...
Give homeowners “freedom from worry” with snow retention
By Rocky Mountain Snow Guards. Instead of positioning snow retention as an optional accessory, roofers can present it as a thoughtful enhancement to the retrofit project. For many homeowners, a new or upgraded roof is about protection, curb appeal and long-term peace of mind. But in snow country, one important part ...
Proactive weather strategies reduce facility risk
By Jesse Sanchez. Learn how proactive maintenance, planning and financial strategy can help facilities withstand increasingly severe weather. As storm activity intensifies, the cost of delayed action continues to rise. Benchmark notes that in response, organizations are moving away from reactive repair cycles and toward proactive asset management strategies that ...
Managing thermal movement
By The Coffee Shops™. Understanding how metal roofing materials react to temperature changes is essential for achieving long-term system performance. As metal roofing continues to gain popularity for its durability and longevity, understanding how roofing systems respond to changing temperatures remains critical for long-term performance. In the article, "Thermal expansion ...
The growing case for metal roofing in residential projects
By The Coffee Shops™. A shift in durability expectations and cost analysis is driving more homeowners toward metal roofing systems. Contractors across the country are rethinking traditional roofing materials as performance, durability and long-term value take center stage. In the article “Why More Contractors Are Recommending Metal Over Asphalt Shingles ...
