UP TO THE MINUTE
Sales & Marketing
Roofing sales talk that builds trust — Not just price pressure
By Cotney Consulting Group. You need a sales approach built on trust, clarity and confidence to win consistently. We’ve all heard it: “Thanks for the bid — we’re going with someone cheaper.” Frustrating? Absolutely. But here’s the real issue: if the only thing the homeowner or building owner understood was your price, ...
The rise of data-driven sales
By Centerpoint Connect. Ditch the guesswork and start using data to make smarter, faster and more profitable sales decisions. If your roofing sales team is still relying solely on gut instinct and good luck, you're leaving serious money on the table. The game has changed, and the winners are using ...
How to confidently sell curb appeal to homeowners
By DaVinci Roofscapes. A roofer's guide to the "top down" approach that will transform every roofing consultation into an opportunity to enhance curb appeal. As a professional roofer, you're missing significant revenue opportunities if you only focus on protection and durability. Here's a game-changing fact: your customer's roof often comprises 30% or ...
The business of looking official
By Centerpoint Connect. In contracting, trust starts with what people see. In a crowded market where most jobs begin with a Google search or a drive-by impression, contractors can’t afford to be invisible or forgettable. That’s where branding comes in, not as fluff or vanity, but as a business strategy ...
Take charge of your marketing
By Kaila Heller, Creativate. Understand why and how you get a marketing budget set up for your business. Running a business is complicated, which is why having a well-thought-out plan is key. Whether you are trying to launch your company or scale a business, smart decisions are not spur of ...
Selling composite roofing as a permanent solution
By DaVinci Roofscapes. Using the genuine look of the composite products and their stable, reliable performance as selling points. Want to know the “secret weapon” Scott Owen uses to convince his customers to invest in composite roofing? He talks about permanence and stability. “When making a presentation, I tell people that a properly-installed ...
Built to grow: Scaling a roofing service division that lasts
By Jesse Sanchez. Real growth in service doesn’t come from luck, it comes from structure, roles and readiness. For roofing contractors serious about scaling their service operations, growth doesn’t start with hiring more salespeople or buying more trucks. As covered in our last article, uncovering untapped income within your existing ...
The hidden revenue in plain sight
By Jesse Sanchez. Before chasing new customers, roofing contractors should take a closer look at where money is already waiting. In the world of commercial roofing, service is often treated as a support role, something to keep the lights on between reroofing projects. But as discussed in the previous article ...
10 strategies to nail down new business
By Centerpoint Connect. Smart, scrappy strategies to gain new leads without draining your budget. If your commercial roofing company is relying solely on paid ads and cold outreach to find its next big client, you’re leaving money and opportunity on the table. The truth is, some of the most valuable ...
Closing strong
By Gary A. Cohen, Florida Roofing and Sheet Metal Contractors Association. Learn how to build trust and grow your business when closing sales. Trust is the core foundation on which the roofing industry is built. When you are working with a client, they are trusting you with not just their ...
