UP TO THE MINUTE
Sales & Marketing
7 is the Magic Number for Customer Engagement
How do you get in front of roofing contractors with your products, services and ideas? In today’s age, it needs to be a conversation, a customer engagement that draws the attention of roofers to your offering. By Heidi Ellsworth At the Coffee Shop, we have formed our marketing opportunities around engaging ...
These Three Things Will Make You the Top Roofer in Your Market
Find out how your website can rank well in online search results to make you the top roofer in your market. By Scott A. Dennison I was having a conversation with a prospective client recently and as he described the challenges he was having in successfully marketing his business I could only ...
Changes to Google Search Results That Roofers Are Freaking Out About
Learn how to capitalize on changes to Google instead of being crushed by them. By Scott A. Dennison I’m thinking this AM about changes I see in the roofing contractor marketplace this year and suddenly, out of somewhere the lyrics to a Don Henley song are stuck in my head. In ...
Understanding Your Customers
The key to quality customer service is knowing what your customers want. While customer reviews will provide service pros plenty of valuable information about customer service, there is more to be done to understand customers. Before even speaking with a customer, it’s important to understand the different relationships you will have with ...
Coffee Is for Closers
What if you were only entitled to coffee when you "closed” the sale? Have you heard the line “coffee is for closers” before? It comes from an iconic scene in the movie "Glengarry Glen Ross" that features an all-star cast including Alex Baldwin, Kevin Spacey, Al Pacino, Jack Lemon and Ed ...
Ice Cold Hail, Nice Warm Leads!
Use these five things to build an effective inbound marketing strategy. By Roofing Contractor Marketing If you own or run a roofing company, you know leads are the life-blood of revenue. Every roofing company wants more leads. And better yet, if you can figure out how to get inbound leads from your ...
How Your Great Performance is Hurting You – Part 2
To differentiate yourself in the marketplace so you can earn a higher margin with lower hassle projects you need to do more. By Greg Hayne (To read Part 1 of this series, click here.) In Part 1 we outlined some of the behaviors present in the culture of many roofing companies. These behaviors ...
How Your Great Performance is Hurting You – Part 1
Your great performance culture may actually be preventing you from differentiating your roofing business in the marketplace. By Greg Hayne In today’s marketplace, contractors are looking for ways for differentiating themselves. Everybody says they want better quality work: work which has higher margins, lower hassle factor, or even better, both. Have you heard ...
Are You Missing the Sales Opportunity Created by the 2012 NFA Ventilation Codes?
In order to comply with post-2012 NFA ventilation codes, contractors have the opportunity secure additional work on re-roofing jobs. By Andy Swan, Roof Saver Prior to 2012 the International Residential Code (IRC) and International Building Code (IBC) allowed up to 80 percent of the total net free area (NFA) at the ridge ...
Protect Your Online Reputation
Online reviews are important and contractors should pay attention to what customers are saying in order to resolve any issues from unrealistic customers. Not every customer is one that you necessarily want to do business with. In some cases, homeowners can be downright unreasonable and nothing the contractor does to appease ...
