UP TO THE MINUTE
Sales & Marketing
3 Tips to Boost Your Construction Business Online
Marketing your construction business online is a calculated effort that requires constant attention. By Jenn Martin, Allied Building Products. With technological advancements occurring at a rapid pace, it can be difficult to stay informed and well versed. More and more construction businesses are gaining web exposure through social media, websites, directory listings, ...
Where is your marketing focus? Let the Contractor's Cloud data help you out.
Contractor's Cloud analyzed the data from its top 500 roofing and exterior contractors to see where the leads came from. By Dwight Gunnarson, Contractor’s Cloud. You probably spend a lot of time determining where your marketing efforts should be spent. You hear you should do this or you’ve read you should do ...
Consider Scripts for Communication
Communication with your customer is one of the most important aspects of any relationship. By Angie’s List. Clear, timely communication ensures that both you and your customers are on the same page about the expectations and parameters of the project. Why Scripts Matter One of the hardest things when interacting with customers is knowing ...
How to Manage Your Company’s Online Reputation
Creating an online reputation is something that should always be on the same level as your promotional activity. By Roofing Contractor Marketing. As a roofing company owner, you know how important it is for your business to maintain a good reputation in your community. Businesses thrive when people speak well of them ...
5 Photos you Should be Taking for Every Roofing Job to Promote Your Business
Photos deliver an important message about your workmanship and experience. By Bea Bonte, Northface Construction. Any good roofing company owner knows the value in showing off their high-quality work. Nothing does that better than a photograph of your completed projects. Having a variety of high-quality pictures of recent projects can help enhance ...
The Best Roofing Contractor Marketing Strategies
Effective marketing strategies are essential for any company in any industry. By Scott A. Dennison, Top Ranked Roofer. If you are a roofing contractor, and you’re still running your own website, your marketing strategies might need some work. While you can learn a lot online about marketing, with professional help, you can take ...
Here are the 5 Keys to Engaging Contractors with Your Content
Here are some key points to keep in mind when developing your digital advertising and campaigns. Remember, we are here to strategize with you for ongoing success. Call to Action You MUST have a strong call to action. In any campaign, think through it and determine what you want ...
How to Maximize Your Monthly SEO Services
Find out how your website can rank well in online search results by maximizing SEO. By Scott A. Dennison. As a roofer, your expertise is to full understand everything about a roof from shingle types to the impact that snow can have on a roof and you’re well versed in worker safety. ...
Why a Marketing Plan is Vital to Your Roofing Business
A marketing plan is an essential tool for your roofing company. By Roofing Contractor Marketing Clear strategies that are written down and shared with the rest of the team keep you all focused on success. Developing a marketing plan will help you think about what makes your roofing company unique from others and ...
They Clicked Through!! So Now What?
By Vickie Sharples. While Calls to Action are very important, don’t forget to tell the customer what you want them to do after they click the link! If you don’t, they will just visit the page and then they are gone. Lead lost. Even if you think it should be intuitive what ...
