UP TO THE MINUTE
Sales & Marketing
23 Marketing Mistakes Roofers Make – Mistake #16 Not Marketing When Leads are Strong
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #16: Not Marketing When Leads Are Strong This reminds me of the old adage “Strike while ...
23 Marketing Mistakes Roofers Make – Mistake #17 Not Budgeting for their Digital Marketing
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #17: Not Budgeting for their Marketing Just like everything else, the cost of digital marketing fluctuates. ...
23 Marketing Mistakes Roofers Make – Mistake #15 Not Communicating with their Agency Regularly
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #15. Not communicating with their agency regularly So, you set up your quarterly goals with your ...
4 Better Ways for Roofers to Keep Leads and Sales Organized
One of the biggest challenges for a growing roofing business can be keeping track of your leads, progress and contract pipeline. By: Nate Stein, AccuLynx From tracking and assigning new leads all the way through invoicing the customer, information can easily be lost or confused in the process. Relying on a paper ...
Build Your Brand with Stan
This series focuses on driving the Atlas Roofing contracting community out from the shadows and into the limelight! By Asphalt Life, Atlas Roofing. Watch each episode of Build your Brand with Stan and get busy creating positive content for current and potential homeowner leads! Post your video on your Facebook or YouTube page. ...
23 Marketing Mistakes Roofers Make – Mistake #14 Not Tracking Your Lead Sources
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #14. Not tracking your lead sources. If you don’t know where your leads come from, how ...
How to Create a Landing Page that Converts
How to Create a Landing Page that Converts By Nick Clark, SmartBrief. In a recent survey conducted by DemandWave, 70% of marketers said their No. 1 digital marketing objective is to generate more or higher quality leads. A successful lead-capture campaign requires a few key components working together: an enticing offer that is ...
3 Ways Roofing Software Creates a Seamless Experience for Your Sales Teams
By: Nate Stein, AccuLynx As industry technology continues to advance, so does the ability of your sales teams to integrate their selling process with software platforms specifically designed to improve their efficiency. As a roofing company, you rely on the expertise and organization of your sales teams in the field to generate, ...
Upselling Roof Upgrades
By IKO Industries. Position Yourself as an Expert and Recommend Smart Upgrades for Success. Let’s face it: A lot of roof jobs are won by nonprofessionals who ignore key structural concerns or leave out critical components in order to lowball the job. What’s worse is they will mislead homeowners who think they ...
23 Marketing Mistakes Roofers Make – Mistake #13 Not Making Your Social Media Relational
By Art Unlimited. Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes. Mistake #13. Not making your social media relational. Social media should be just that: social. People don’t ...
