UP TO THE MINUTE
Sales & Marketing
Tech that supports your team
By Emma Peterson. Insights into using digital tools to boost your sales team’s operations. Technology is revolutionizing every part of our world, including roofing. As John Kenney of Cotney Consulting Group puts it, “Keeping up on roofing technology] is no longer optional. It's a strategic advantage that drives better ...
Ingage Summit targets adoption gaps heading into 2026
By Jesse Sanchez. Virtual event focuses on helping roofing leaders turn plans into behaviors teams actually use. Ingage will host its Winter Summit on Jan. 29, 2026, offering roofing and home improvement leaders practical guidance for turning strategic plans into day-to-day actions their teams can adopt for efficient operations. The ...
Smarter lead tracking that drives real growth
By Centerpoint Connect. A closer look at how smarter tracking habits can help contractors grow with confidence. Contractors are pouring more time and money into marketing than ever, yet many still struggle to see which efforts actually move the needle. That’s where Centerpoint Connect comes in. With clearer insight into ...
The roofing treasure we found in Atlanta
By Service Alignment. Use service to get in early, build trust and win reroofs before the bids ever go out. Picture this: mid-July, an Atlanta rooftop, the heat bouncing off the TPO so hard that you could fry an egg on it. I wasn’t there by accident. My company knew what was ...
Selling synthetic savings
By DaVinci Roofscapes. Here’s a switch. Instead of your roof costing you money each year, it can actually save you money. With costs going up, wouldn’t it be great if you could bring your customer good news of long-term savings connected with their roofing project? You can. Just do some easy research ...
Mapping the money
By Convex. Secure sales the smart way by scanning rooftops and closing deals with innovative technology. If you’re still pounding the pavement to find roofing and solar leads, you’re already behind. The commercial building industry is shifting, and fast. In a landscape flooded with vendors and decision-makers who don’t pick ...
Who’s really driving your sales engine?
By Centerpoint Connect. Clearly defined roles mean clear results and the lack of clarity could make or break your bottom line. In commercial roofing, where every lead counts and client loyalty is hard-earned, misaligned sales roles aren’t just a bottleneck, they’re a liability. Yet many businesses still treat sales reps ...
One new roof, two paydays: The power of proof
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new ...
Sales forecasting and pipeline management
By Cotney Consulting Group. Revenue growth starts by knowing where you stand today and what’s coming tomorrow. That doesn’t happen by accident. The most successful companies know growth isn’t just about chasing more jobs. It’s about knowing which jobs are coming, which ones are worth pursuing and what your pipeline will ...
Mike’s Monday meltdown (And the 5 revenue drivers that saved his sanity)
By Chad Westbrook, Service Alignment. Most roofers are sitting on six figures in untapped service revenue, here’s how Mike stopped leaving money on the table and started turning routine jobs into serious profit. Mike had that look on his face. You know the one — laptop open, three half-read emails pulled ...
