UP TO THE MINUTE
Sales & Marketing
Is Fear or Inspired Action a Greater Motivator?
By Lauren White, RCS Reporter. Understand these two motivational styles and how they can affect company culture, especially in sales. “I’ve been hearing quite a bit lately about how some trainers’ systems create a culture of fear as the primary motivator for behavioral change versus inspired action,” shares Ryan Groth, the founder ...
Setting up Your Marketing Strategy for 2020
By Karen L. Edwards, RCS Editor. Owens Corning University (OCU) marketing course instructor shares tips for successful marketing in the new year on The Roofer Show podcast. Anna Anderson, CEO of Art Unlimited and a business services consultant who works with Owens Corning Roofing Contractors joined Dave Sullivan to talk about marketing. ...
New Year’s Marketing Strategies for Your Roofing Business
By Sarah Smith, Job Nimbus. New Year’s resolutions may be a cliche, but for a roofing business owner, they’re necessary for growing your business and accomplishing business goals for the entire year. Marketing is an essential part of a roofing business for succeeding and driving sales. Luckily, you don’t have to have ...
5 Ranking Factors That Google Uses to Answer Questions in Search
By Steve Eastlack, Surefire Local. According to studies, up to 97% of consumers search online for local businesses. Your customers will be coming online to look for you, to see who you are, to see what previous customers have said about you and to see if you are right for their project. ...
Make This the Year of the One-Call Close
By RoofSnap. Though the advantages of the "One Call Close" are up for debate, it's still a desirable outcome for all parties involved. Getting the job underway faster helps the homeowner get to the value that they're paying for, and you or your sales team don't have to worry about managing a ...
eBook: A Local Business Guide to Getting Started on Nextdoor
By Karen L. Edwards, RCS Editor. Chances are that many of your customers are a part of the Nextdoor social platform and you should be there too. This eBook will help you get started. Nextdoor is a private social network for neighborhoods. The platform uses multiple methods to confirm that their members ...
Photos You Should Be Taking to Promote Your Business
By Sarah Smith, JobNimbus. In the roofing industry, it’s important that you take photos of your best work to promote your business. You should have a variety of high-quality photos from recent projects under your belt to promote your latest work to potential clients. Customers may even ask to see a portfolio ...
Sales Coaching: 5 Steps You Can Take to Build a Predictable Sales Model
By WSRCA. Get off the unpredictable revenue roller coaster ride with these tips. Running a contracting business can feel like riding a bucking bull or jumping on a rollercoaster without a harness. You bid a bunch of work, your crews get busy, and you grab on for the ride and hope ...
What Do You Need in an Estimate?
By RoofSnap. Good roofing estimates lead to signed contracts. We can all agree that the estimate is an important part of the sales process. (Whether you should charge for an estimate is a conversation for another time.) There’s a lot of skill when it comes to presenting an estimate to your ...
What Can Komodo Dragons Teach You and Your Business?
By Lauren White, RCS Reporter. Discover what you can learn from Komodo Dragons when it comes to sales and your business. There are a few things contractors can learn from Komodo Dragons when it comes to running their business. Ryan Groth, founder of the Sales Transformation Group, has realized this interesting ...
