UP TO THE MINUTE
Sales & Marketing
4 Tips for Happier Customers and Great Referrals
By Equipter. Customer satisfaction matters. Learn how you can increase this crucial component to your company’s success. Working with products such as roofs, which have lifespans of 15 years or more, can make some wonder if customer satisfaction and engagement are worth the extra effort. Of course they are! Successful roofing businesses ...
From Estimators to Salesmen
By Lauren White, RCS Assistant Editor. Craig and Brett saw an instant return on investment when they invested in Sales Transformation Group and in themselves. Craig Martin and Eagle Concrete, a commercial contractor, bought into Sales Transformation Group (STG) and immediately saw results. Prior to working with STG, Craig and his ...
5 Tips for Roofing Contractors to Strengthen Their Digital Marketing Efforts
By TAMKO. Revamp your marketing and leap into the future with enhanced digital marketing. During these changing times, many contractors are focusing on boosting their marketing strategies, as several recent surveys, including one TAMKO conducted, have shown this to be the case. Contractors are meeting the challenges of the current ...
5 Tips to Enhance Your Reputation During the COVID-19 Pandemic
By Leap. Your company’s digital reputation is of the utmost importance now more than ever. The economy has slowly opened back up in the midst of the COVID-19 pandemic and with it came several changes. Many businesses are operating partially online and it’s imperative that your online reputation is immaculate. Owner of ...
Produce More Roofing Leads With These Tips
By Robison Wells, JobNimbus. Methods to generate residential and commercial sales leads. Homeowners and commercial businesses alike are swamped by a seemingly infinite number of sources competing for their attention. This, combined with the wealth of information at their fingertips, has created a challenging sales environment to say the least. Proving to ...
Video Marketing Excites and Educates Customers
By Karen L. Edwards, RCS Editor. IKO marketing leader Jack Gottesman shares tips on how to implement and improve video marketing. In a recent Roofing Road Trips with Heidi podcast, IKO’s Jack Gottesman joined Heidi for a conversation about video marketing. Jack stressed the importance of creating intriguing video content ...
Educate Your Customers About Roof Damage
By Marco Industries. Protect potential customers by sharing these storm damage prevention tips. Storm season can be financially devastating for homeowners and building owners alike. Giving your customers quality information on how they can protect their roofs from costly storm damage is a powerful way to create a positive and lucrative relationship. ...
Target Roofing & Sheet Metal Takes Sales Training to the Next Level
By Ryan Groth, Sales Transformation Group. Training takes leading roofing company close to 70% close ratio. Let me tell you a quick story about Rast Bryant of Target Roofing. Rast came from the technology world and one day found himself in the roofing industry. He has loved roofing ever since. ...
A Storm Contractor’s Steps to Success
By Justin Finneran, CertainTeed. Storm season is unfortunate for homeowners, but lucrative for contractors. Hail storms, tornadoes, hurricanes and other disasters are the last thing home and business owners want to experience in their neighborhoods. However, these natural disasters are unavoidable. Insurance restoration contractors, also known as storm contractors, focus on repairing ...
Optimize Your Business With a Customized Digital Marketing Strategy
By LEVERAGE. Boost online visibility and gain better insight on what’s happening on your website with LEVERAGE. Digital marketing isn’t as simple as designing a website with search engines in mind. In fact, the complexities behind digital marketing should be handled by a proven agency with the time, skills and ...
