UP TO THE MINUTE
Sales & Marketing
Manufacturer Delivers a True Business Partnership
By Karen L. Edwards, RCS Editor. This fluid-applied roofing manufacturer has a long history of supporting its contractors with leads, sales support and marketing services. ASTEC, an ICP Building Solutions Group brand, is committed to driving revenue to its contractors’ doors with its unique lead generation program. The company has a dedicated ...
Webinar: Learn How to Achieve Excellence in Business Operations
By Kelley Qaddar, Leap. The new partnership between Leap and Scope Technologies will take your business to the next level. Leap’s newest integration and partnership is with Scope Technologies! We are excited about what this partnership means for our customers’ businesses. Having access to Scope Technologies’ accurate measurement reports from within the ...
The Best Facebook Advertising Tactics
By LEVERAGE. Facebook is the most popular social media platform worldwide. 86.8 percent of U.S. marketers create and distribute their content on Facebook. However, this site is much more than just a popular social media platform. Facebook is a place where contractors can strengthen their online presence, generate quality ...
Transform Your Business Into a Success-Making Machine
By Sales Transformation Group. See how this commercial roofing specialist went from scrambling to growing 30% predictably every year. Nick Jacqmain is a commercial roofing specialist and president of Springfield, Inc. in Traverse City, Michigan. Nick’s company has built an incredible reputation on local service and continues to maintain a primary focus ...
Financing is a Winning Strategy During COVID-19
By Karen L. Edwards, RCS Editor. Learn how to grow your business with Beacon homeowner financing. Beacon Building Products is committed to helping contractors succeed in normal times and even more so during the current pandemic. They have implemented a series of educational webinars highlighting the resources they offer to contractors with ...
Marketing Insights: What is Geofencing and How Can it Work for You?
By Melissa Lee, Marketing Communications Manager, Duro-Last. Geofencing is a relatively easy option for boosting your digital marketing strategy. In technical terms, geofencing is described as a “virtual perimeter for a real-world geographic area.” In marketing terms, geofencing is the practice of serving smartphone users with ads while they are within a ...
Marketing to the Next Generation of Homeowners
By Colin Sheehan, RCS Reporter. Virtual marketing success stories and what you can do to secure Generation Z customers. The number of mortgage borrowers for those categorized as Generation Z (people born roughly between the years of 1995 - 2010) has doubled in one year according to Housing Wire and ...
5 Sales Tips to Help Your Roofing Sales Team
By Equipter. When you equip your salespeople with the knowledge they need to be successful, your business grows. Informing your sales team of better sales techniques can boost their personal close ratio and give your company a greater overall profit potential. By utilizing the right sales tools, you can ...
How to Continue the Conversation With Customers Currently Under Contract
By Carol Katarsky, CertainTeed. What to tell customers during these unprecedented times. Due to the novel Coronavirus, the roofing industry has been met with unexpected challenges. These include, but are not limited to, supply chain issues, job sites being shuttered by various government mandates, additional safety procedures and more. Getting back to normal ...
Create an Accurate and Profitable Price for Every Roofing Job
By Sarah Smith, JobNimbus. Knowing how to give your customers price estimates is key to both making a profit and acquiring customer trust. One of the most important skills for all roofing professionals to have is the ability to provide accurate and profitable estimates to customers. Undervaluing your work or overpricing both ...
