UP TO THE MINUTE
Sales & Marketing
Effective Digital Marketing Channels and How You Should Use Them
By Art Unlimited. Get your company’s message out there with these essential digital marketing tools. In this fast-growing world of technology, digital marketing has changed everything we know about the advertising process. Not only can we understand how close people are to purchasing a product, but we can also use ...
Top 3 Myths About Text Marketing Busted
By Cass Jacoby, RCS Reporter. Want a taste of the truth? Neil Patel sits with Podium to bust the most prevalent myths about SMS marketing. SMS marketing is the most convenient, low-cost and effective way to reach your customers, so why aren’t more businesses using this strategy? With ...
New Research: The State of Home Spending in 2021
Angi's report highlights trends in projects, maintenance spending and home emergency repairs. Homeowners spent an average of $15,680 on home improvement, home maintenance and emergency repairs this year and took on an average of 14.4 home projects, according to Angi's 2021 State of Home Spending Report: The Great Shift – How ...
Marketing Your Way Around the Roofing Business in 87 Ways
By AccuLynx. 87 new ideas to implement to breathe life into your marketing strategy. Why roofing contractors need marketing Whether you are new to business or a seasoned veteran, it is pretty clear that marketing is a key component of a roofing company’s success. You could be the best ...
How to Increase Your Business With Lower Closing Rates
By Cass Jacoby, RCS Reporter. Ryan Groth crunches the numbers on how to more than double your business during the process of upscaling your sales team. One of the biggest leaps a contractor has to make when upscaling is adding a sales team. When bringing on so many ...
7 Sales Techniques to Avoid
By ABC Supply. Better ways to sell that contribute to a more sustainable business. Making sales is more than cold calling and generating leads. Any experienced contractor will tell you that the key to making successful sales is building customer relationships. Building trust with your customer base increases the ...
5 Marketing Don’ts for Roofers [And What to Do Instead]
By Equipter. Avoid these marketing mistakes and build a better strategy for finding and securing roofing leads. Maintaining a successful roofing company takes more than expertise in installing a quality roof. It also takes some marketing prowess. Having an effective marketing strategy is how you build a profitable ...
See How Estimating Edge Increased Efficiency and Saved Money for Nevell Group, Inc.
By Estimating Edge. Look into this case study of how Nevell Group, Inc. saved time and saw enhanced production thanks to implementing the Estimating Edge. “I was so sold on the product that I was willing to offer up the first half of my bonus to cover the cost,” ...
Your Road Map to Roofing/HVAC Home Show Success
By Equipter. How to effectively use swag and tips for reinvigorating your HVAC or roofing marketing strategy as home shows make a comeback. Once you’ve developed fully fleshed out strategies for pre- and post-show marketing to get your roofing business in front of homeowners. Your overall plan should include ways ...
Reserve Your Spot at First-ever STG Sales Warrior LIVE Event
By Sales Transformation Group. Craft a winning sales plan and increase your sales in just two days at this exclusive event in Florida this October. For the first time, Sales Transformation Group is holding a Sales Warrior event this October 7-9 at the Wyndham Grand Bonnet Resort Hotel in Orlando, ...
