Sales & Marketing
Strategic planning for sale success
By Emma Peterson. How to prepare your business for the big sale with Maven Group. 2024 seems to have been the year of acquisitions in the roofing industry. From Aspen Pumps Group’s acquisition of Malco Tools, Inc. and Durable Slate Company’s expansion into the UK Market with acquisition of Bain & Irvine ...
Riding the ebbs and flows of the insurance market
By Emma Peterson. Get some helpful tips on navigating the insurance side of the roofing industry! While at the Western States Roofing Contractor’s Association 2024 Roofing Expo (WRE), Heidi J. Ellsworth brought Seth and Ashley Pietsch to The Coffee Shops soundstage to talk about insurance. The duo run Integrity Insurance ...
Transforming expectations into reality
By Renoworks Setting the foundation for success in the luxury home market In the heart of California’s Bay Area, where high-end homes meet even higher homeowner expectations, RPS Remodeling’s Jack Cooper has turned managing those expectations into an art form. With decades of experience, he’s mastered the delicate balance between ...
Woodgrain steel goes viral on social media
By Jesse Sanchez. Digitally printed steel siding transforms home renovations with style and resilience. In a social media-driven market where trends rise and fall in a flash, Indiana Metal's Woodgrain Steel has captured the spotlight, blending innovation and style with practical durability. This digitally printed siding, crafted to ...
6 marketing tips to maximize your business growth!
By Project Map It. Learn how to elevate your brand, attract more business and ensure long-term success with these proven strategies! Working in industries like contracting and landscaping are often highly competitive and sometimes even cutthroat. Often there are multiple companies tied to a geographical location directly competing for customers, ...
The MCA wants you...
By Emma Peterson. ...to join them and grow your metal network and resources! Since 1983, the Metal Construction Association (MCA) has worked tirelessly to promote the use of metal in the building envelope. From marketing and education to advocating for public policy changes and initiating research and testing, MCA has ...
Central States Building Works welcomes industry veteran Jason Monday as vice president of sales
Latest leadership team addition to drive sales growth for expanding building works division Central States Inc., a leader in metal building components, roofing and building packages, announces Jason Monday is joining their Central States Building Works division as the new vice president of sales. Monday will lead a talented team ...
The four pillars of business success
By Emma Peterson. Learn how you can train your team for success in a market where service is key. When it comes time to get a new roof, customers often don’t actually care about the roof. They care about not having water leaking into their building, they care about ...
Strengthening customer relationships
By Lauren Miller, JobNimbus. Great customer experiences build trust and boost sales — here’s how to make it happen. What truly sets a business apart is how it handles customer relationships. Poor communication and neglect can drive clients away, but with the right strategies, you can turn satisfied ...
Embracing innovation to boost sales
By Jesse Sanchez. Roofing experts discuss AI-driven sales tools, industry leadership and innovation at the Western Roofing Expo. In this webinar, recorded live at the Western Roofing Expo, a diverse panel of roofing professionals explored the industry's future, focusing on new technologies and leadership. Hosted by Heidi J. ...
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