UP TO THE MINUTE
Free webinar: Intro to Marketing for Your Company with Eric Olson!
Intro to Marketing for Your Company
Marketing doesn’t have to be complicated—but it does have to be intentional. In this introductory webinar, industry entrepreneur and Steel Kings podcast co-host Eric Olson breaks down the fundamentals of effective marketing for construction, post-frame, and small-business owners.
Drawing from his experience leading Dayton Barns, Five Rivers Pole Barns, and DeFyned SEO, Eric will demystify the strategies that actually move the needle—whether you’re trying to get more leads, build a recognizable brand, or create a digital presence that works while you sleep. With a background that spans education, entrepreneurship, ministry, and media, Eric delivers marketing insights through a practical, people-first lens.
Attendees will learn:
- Easy first steps to strengthen your brand and grow your customer base
- The core pillars of a simple, sustainable marketing plan
- What every company should have in place before spending a dollar on ads
- How to maximize visibility
- Common mistakes contractors and small businesses make—and how to avoid them
Whether you’re starting from scratch or looking to strengthen your current approach, this session will give you actionable guidance to market your company with clarity and confidence.
Don’t miss the chance to learn from one of the building industry’s most forward-thinking voices.
