Takeaways from 2021 for a Brighter 2022

By Cass Jacoby, RCS Reporter.  

What have we learned from 2021? How to go from an unpredictable year to an unstoppable one.  

A new eBook from Podium looks at the 2022 state of local business, surveying 1,304 consumers and 923 businesses across the U.S., Canada and Australia to gain insight on what has changed throughout the last few years of the pandemic.  

A lot has changed following an unpredictable year in business for 2021, read this eBook to learn what you can expect from your customers in coming months, how to increase your operational efficiency and how to retain your employees in the midst of an uncertain marketplace.  

With the continued unpredictability of materials, along with increased demand, it is more critical than ever to focus on working smarter. Optimizing operations to meet customer needs will be the name of the game. Use this eBook to learn how to offer more convenience to your customers while remaining true to being the local business your customers love. 

According to Podium’s research, consumers are: 

• Actively looking for businesses that text, buying online more than before. 

• Seeking out contact-free interactions. 

• Heavily favoring digital inquiries over visiting physical locations or even picking up the phone.  

Read about Podium’s insight on how to leverage technology to meet a new kind of customer emerging from the last three years and differentiate your business.  

This eBook is full of data and insights on how to deliver an outstanding customer experience and how to meet your customer’s needs by investing in digital capability. Further, you won’t want to miss reading the expert advice offered on how to remain true to being local while offering big name convenience and ease of business.  

Learn more about what Podium’s survey predicts for 2022 and how to make this year an unstoppable one even in the face of unpredictability in this downloadable eBook. 

Learn more about Podium in their RoofersCoffeeShop® Directory or visit podium.com.