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The Buildings Show 2026
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Next-Level Roofing Starts with Elevate

Elevate - Topic Next-Level Roofing Starts with Elevate
August 26, 2025 at 8:00 a.m.

In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With industry strong innovation, Elevate delivers with the new MAX PVC membrane delivers industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency with faster installs and cold-weather performance and the power of V-FORCE FR as it eliminates the need for primer while meeting fire-rating standards. They’ll also cover the expanded metal edge systems designed for stronger perimeter protection and smoother finishes. Whether you're battling labor shortages, weather delays or tight deadlines, these new solutions are built to keep your crews moving and your projects on track.

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UP TO THE MINUTE

By Cotney Consulting Group. The real risk is signing the ...
In this RoofersCoffeeShop® Coffee Conversations®, sponsored by Weatherproofing Technologies, Inc. ...
Read More
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