Exploring the benefits and growth of PVC roofing

By Anna Lockhart.  

Industry professionals discuss the benefits, market growth and training opportunities for contractors looking to expand their business with PVC roofing. 

In a recent episode of the Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Lane Reed and Tony Vieira of Mule-Hide Products to discuss the benefits of offering PVC options to an increasingly growing market and how PVC differentiates from TPO.  

Contractors can greatly benefit from learning how to install and market PVC options to their customers. Over the past year, the industry has seen a significant increase in the volume of PVC sold. Tony shared, “There's a number of features and benefits, that have been very much sold to the specifier community such as good chemical and fire resistance with it in the single-ply membrane world, it’s a great option on buildings that need that resistance. And then it also has exceptional best fire resistance. It's self-extinguishing... Obviously, like I said, PVC is exceptional for that selling point.” 

Tony continued to point out that because of the benefits PVC brings, the material is great not only for commercial but residential and low-slope projects as well. It’s a great option for contractors looking to expand their offerings, and getting the proper training to use the material could be a good place to start.  

“At Mule-Hide, we're a strong training and development type manufacturer. We enjoy really getting in and getting our hands in the bucket or on the membrane, on training decks, things like that,” Lane shared. “We encourage contractors, whether it be our current contractor base or contractors looking to get into it, to reach out to us and let us know. And there's a territory manager in every single region. We do perform multiple hands-on training courses, whether they're one-offs or within our formal training facilities, and things like that. As a contractor, I think diversifying yourself within the product categories is very important and smart.” 

Read the transcript or Listen to the podcast to learn more about the benefits of PVC roofing.