Covering your bases to protect your roofs longevity

By Jesse Sanchez. 

Durability and versatility win out with this line of metal coating. 

In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth explores the innovative world of architectural metal coatings with guests Brynn Wildenauer and Kiki Redhead from Sherwin-Williams Coil Coatings. This engaging conversation revolves around the Emulate™ collection, a new line designed to mimic natural materials with an emphasis on sustainability and aesthetic versatility. 

As Kiki, the global color material finish and trend manager at Sherwin-Williams, explains, the Emulate™ collection consists of three curated series of prints and patterns that replicate the look of popular woods, stones and metals. “We say CMF for short – color, material, finish. And I lead all of our initiatives for that specific area both in our architectural and our industrial coatings groups,” Redhead shares. 

The discussion covers how the Emulate™ line not only brings a natural look to buildings but also supports environmental sustainability. Brynn, the architectural and color designer for Sherwin-Williams, shares this point: “We're preserving the natural elements of our environment by...getting that natural wood look while we're using the metal building product. Our metal is inherently recyclable. You have the weather ability, the durability, it’s cleanable.” 

The conversation reveals fascinating insights into the durability and long-lasting benefits of metal coatings. “You are not going to have termites that are going to eat your metal siding,” says Redhead, demonstrating the practical advantages of metal over natural materials. The coatings are designed to withstand weather, corrosion and other environmental challenges, ensuring a lasting impact on both residential and commercial buildings. 

For contractors and homeowners looking to incorporate the Emulate™ collection, the guests provide practical guidance on accessing these products. Information is readily available on the Sherwin-Williams Coil Coatings website and social media platforms. “We're also starting to roll out on our social platforms on LinkedIn and Instagram. You can follow Kiki and I on LinkedIn as well,” Brynn mentions, ensuring that interested parties can easily stay updated on the latest developments and case studies. 

Read the transcript or Listen to the full episode to learn more about the Emulate™ line.