Western Colloid Fluid Applied Roofing and Coating Systems
Adding solar the smart way
By Evelyn Witterholt. What roofers need to know before jumping into a solar retrofit project. From tax credits to energy independence and a lower electricity bill, there are many reasons why adding solar to a roof is beneficial. But, as all roofers know, adding solar to an existing roof ...
CoatingsCoffeeShop® joins industry leaders at RCMA 2026 meeting in Las Vegas
By Heidi J. Ellsworth. Roof coatings are a strategic solution helping contractors grow, diversify and deliver long-term value to building owners. CoatingsCoffeeShop® was proud to be a part of the Roof Coating Manufacturer Association (RCMA) 2026 meeting in Las Vegas. As an RCMA partner and sponsor, our team attended the event to ...
The Coffee Shops™ announce 2026 CoatingsCoffeeShop™ Coatings Influencers
Industry leaders share insights on the trends and challenges shaping the coatings industry. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announce the 2026 Influencers for CoatingsCoffeeShop®. On a monthly basis, Influencers contribute expert perspectives on the issues driving ...
Tackling a gravel roof
From UV protection to fire resistance, gravel roofs have a lot of benefits. But the challenge comes when it’s time to restore them. When home and building owners think of a roof, they probably think of shingles, tile or some sort of fluid-applied system (even if they don’t know ...
Silicone is a tool, not a miracle
CCS Influencer Greg Hlavaty says silicone coatings are a wonderful technology when used properly, but they are not a "miracle in a bucket." A major impact to the coating and even the entire roofing industry is the improper and over use of silicone coatings. Silicone coating is a wonderful technology when ...
The future is fluid-applied
By Emma Peterson. Learn how the mindset around fluid-applied roofing is changing and why it’s happening now. In a new episode of CoatingsTalk, Megan Ellsworth sat down with Greg Hlavaty, the president of Western Colloid, to talk about the rise in interest in fluid-applied roof systems. Fluid-applied systems have been ...
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...









