Service First Solutions
In an era of consolidation, customer loyalty is your competitive edge
RCS Influencer Tracey Donels shares the importance of building repeat business and proactively strengthening customer relationships to maintain a steady revenue stream and stand out in a crowded market. Editor's note: The following is the transcript of a live interview with Tracey Donels of Service First Solutions. You can read the ...
Asegura tu agenda para WRE 2026
Por Emma Peterson, traducido por Alberto Torres. El evento de este año se acerca rápidamente, con el primer día programado para el 27 de septiembre de 2026, y queremos ayudarte a crear la agenda ideal para aprovechar al máximo tu experiencia. El Western Roofing Expo (WRE), patrocinado por la Western ...
Lock in your WRE 2026 schedule
By Emma Peterson. This year’s show is coming up fast with the first day being September 27, 2026 and we wanted to help you build the ultimate attendee schedule. The Western Roofing Expo (WRE), which is sponsored by Western States Roofing Contractors Association (WSRCA), is one of the premier events in the ...
Building long-term roofing relationships
By Jesse Sanchez. How a responsive repair and maintenance department can strengthen customer trust and create future opportunities. On this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Tracey Donels of Service First Solutions about the role service plays in a roofing contractor’s growth. Drawing on nearly 20 ...
Service leadership starts with strategy
By Jesse Sanchez Ellisha Loftus shares how scalable processes, mentorship and focused improvements can strengthen roofing service departments. Strong roofing service departments are built through strategy, communication and processes that help teams work more efficiently. On this episode of Roofing Road Trips®, host Megan Ellsworth spoke with Ellisha Loftus, growth ...
Understanding timelines is crucial to managing service pipelines
RCS Influencer Tracey Donels says that wait times must be monitored when pipelines are full. Editor's note: The following is a transcript of a video response sent in by Tracey Donels of Service First Solutions. You can read the transcript below, listen to the response or watch the video. Tracey Donels: ...
Building a commercial roof service program that customers value
By Jesse Sanchez. A clearly defined maintenance program can help contractors protect roof assets, strengthen customer relationships and create recurring opportunities. Commercial roofing contractors often begin customer relationships with small repairs, but a structured service department can turn those initial calls into long-term partnerships. During this CoatingsTalk, Chris Huettig, vice ...
How maintenance leads to reroofs
By Brenda Littau. Turn routine maintenance into lasting loyalty. For homeowners, a roofing relationship often begins with a problem: a leak, missing shingles or water appearing where it should not be. For roofing contractors, that first service call can become much more than a small repair. It can be the ...
¡Gana tu pase para la Western Roofing Expo 2026!
Por Emma Peterson, traducido por Alberto Torres. Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la ...
Win your way to the 2026 Western Roofing Expo
By Emma Peterson. Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United ...










