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Sara Nay - Building a Marketing Strategy That Lasts
In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes Sara Nay of Duct Tape Marketing to explore how contractors can build a marketing strategy designed for long-term success. Sara shares how to guide customers through a thoughtful journey, use content as the voice of an overall business strategy, ...
Using AI to Rethink Construction Waste
In this episode of Contractor Outlook™, Heidi J. Ellsworth talks with Todd Thomas, co-founder of Woodchuck AI, about how artificial intelligence could help contractors manage tear-off waste more efficiently. Todd explains how the platform uses AI and camera technology to monitor jobsite dumpsters in real time. Woodchuck AI is ...
Exploring Contractor Trends and Homeowner Insights
In this Contractor Outlook™ episode, Heidi J. Ellsworth sits down with Angie Hicks, co-founder of Angi, to explore the evolving relationship between contractors and homeowners in today’s digital-first environment. From the origin story of Angi to its growing focus on supporting service professionals, the conversation highlights how direct feedback, advisory ...
Study Finds Homeowners are Prioritizing Sustainability
In this episode of Contractor Outlook™, host Heidi J. Ellsworth sits down with Allison Hadley, spokesperson of American Home Shield, to unpack what today’s homeowners really want when it comes to greener homes and how those expectations are shaping opportunities for contractors. Drawing from recent homeowner research, Allison shares insights ...
McKay Daniels & Brain Pallasch - Market Signals Across the Roofing Industry
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with industry leaders to unpack the latest findings from the Market Index Survey for Reroofing. Created and maintained by a coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada, the Market ...
CertainTeed Business Building Workshop (BBW) Miami, FL
RoofersCoffeeShop® LIVE hits the road for this special episode of Roofing Road Trips® from the CertainTeed Business Building Workshop (BBW), where we sit down with roofing contractors who are investing in their businesses, teams and long-term success through one of the industry’s most respected development programs. In this episode, contractors share their ...
Fractional Hiring in Construction
In this Contractor Outlook™, Heidi J. Ellsworth visits with Kristen McAlister of Cerius Executives, a national leader in fractional executive placement, who shares insights into why this model is gaining traction and how it can position construction companies for long-term success. The rise of fractional hiring gives construction companies access ...
How AI is Shaping the Future of Construction
In this episode of Contractor Outlook™, Heidi J. Ellsworth talks with Denver Riggleman, co-founder and CEO of Hootl, about how artificial intelligence is reshaping the construction industry. With a unique background in military intelligence, government and tech entrepreneurship not to mention being a former congressman, Denver shares how Hootl is ...
Benefits of Leveraging AI in Your Business
In this Contractor Outlook™, Heidi J. Ellsworth sits down with Kevin Fox of Foxwerx Group, a leading authority on artificial intelligence, to discuss the rapidly evolving role of AI in construction. Kevin shares insights on how builders and trade professionals are using artificial intelligence to streamline operations, boost conversions and ...
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