UP TO THE MINUTE
Michelle Miller, President at Creativate
Keeping the human connection in an AI-driven business
By Jesse Sanchez. How contractors can use artificial intelligence to improve efficiency without sacrificing trust, authenticity or personal relationships. Artificial intelligence (AI) can help roofing contractors save time, standardize processes and improve communication, but Michelle Miller, the president of Creativate, believes technology should support human relationships rather than replace them. ...
Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify ...
A human-centered approach to targeted account marketing
By The Coffee Shops™. Creativate highlights how businesses can improve lead quality and trust by prioritizing precision over volume. In the article “Building sustainable strategies with targeted account marketing,” Isabel Refford of Creativate outlines how businesses can cut through digital noise by focusing marketing efforts on high-value accounts instead of ...
Retaining Humanity in an AI Transition
In this CoatingsTalk™, Megan Ellsworth sits down with Michelle Miller, president of Creativate, to discuss how teams can embrace AI without losing the human connection that builds trust. As technology continues to reshape the way companies communicate, Michelle will share how contractors and industry professionals can use AI to simplify ...
Keeping humanity central
By Emma Peterson. In an upcoming CoatingsTalk, Michelle Miller will share insights into balancing AI adoption with human authenticity. On July 8, 2026, Megan Ellsworth will be sitting down with Michelle Miller, the president of Creativate, for a CoatingsTalk™ all about artificial intelligence (AI). The episode, “Retaining Humanity in ...
Why authenticity matters in an AI-infused world
By Michelle Miller, Creativate. How businesses can use AI without losing the human connection that drives real growth. At Creativate, I spend a lot of time inside the real-world execution of marketing strategy. Not the polished version presented in slide decks, but the lived experience of it — how ...
The right CRM to streamline your auction business
By Nicole Crifasi, Creativate. Managing auctions is streamlined and seamless when all your tools and data live in the same system. Running an auction business means juggling fast-moving bids, consignments, marketing efforts and client communications all at once. Without the right systems in place, it’s easy for details to slip ...
The right CRM to streamline your auction business
By Nicole Crifasi, Creativate. Managing auctions is streamlined and seamless when all your tools and data live in the same system. Running an auction business means juggling fast-moving bids, consignments, marketing efforts and client communications all at once. Without the right systems in place, it’s easy for details to slip ...
Budget smarter, grow faster
By Kaila Heller, Creativate. A marketing budget isn't optional; it's the key to your growth strategy. If you’re winging your marketing costs from month to month, you’re not budgeting, you’re guessing. And guesswork won’t cut it in a competitive market. At Creativate, we believe a solid marketing budget isn’t ...
Take charge of your marketing
By Kaila Heller, Creativate. Understand why and how you get a marketing budget set up for your business. Running a business is complicated, which is why having a well-thought-out plan is key. Whether you are trying to launch your company or scale a business, smart decisions are not spur of ...
