Michelle Boykin
Michelle Boykin Speaks to How Rackley Roofing is Raising the Bar of the Industry
By Cass Jacoby, RCS Reporter. In an industry interview with John Kenney, Michelle gives a contractor's perspective on the importance of training, diversity and technology to bring the industry into the future. Rackley Roofing was started in 1974 by gentleman named Bill Rackley. He sold his company in the mid ...
NWIR Announces Changes to Board of Directors
Several changes have been made to the association's leadership. National Women in Roofing (NWiR) is pleased to announce several changes to the association’s leadership on the Board of Directors. The Board of Directors is the governing body of the organization and is responsible for overseeing the implementation of NWiR’s mission, strategy ...
RoofersCoffeeShop® Announces 2021 Roofing Influencers
RCS Influencers celebrates its fifth year of giving back to the roofing industry. RoofersCoffeeShop®, the award-winning website where the industry meets for technology, information and everyday business announces the 2021 RCS Roofing Influencers. RCS Influencers contribute thoughts and wisdom monthly through interviews,videos and articles on RoofersCoffeeShop concerning ...
IRE Announces Virtual Edition Schedule of Events
By Heidi J. Ellsworth, RCS Partner. Three days of education, networking and live presentations at the 2021 Virtual International Roofing Expo. COVID-19 has changed our world, but roofing continues to protect structures across the country. The International Roofing Expo (IRE) also continues to provide what the industry needs with their upcoming IRE ...
Take Advantage of Virtual Trade Shows
RCS Influencer Michelle Boykin says that in this current virtual environment, it is even more important to be intentional and strategic in your planning. A good strategy is always necessary for trade shows. Here are few tips and tricks to make the most out of these virtual trade shows ...
Giving Back is More Than Just Writing a Check
RCS influencer Michelle Boykin says that sharing what you and your company are passionate about can inspire others to become involved in a cause. Giving back to the community is important, both as an individual and as a company. It is a way to share your “why” with others and ...
Smartsheet and Artificial Intelligence for Roofing Contractors
By Karen L. Edwards, RCS Editor. The combination of the two can provide powerful insight into your business. Many people think that the Smartsheet platform is just Microsoft Excel on steroids, which is partially true in that it has grid tables and some similar functionality; but it turns out that it’s much ...
The Roofing Industry Must Keep Up With Ever-Evolving Technology
By John Kenney, Cotney Consulting Group. How the COVID-19 pandemic has accelerated technological advancement in business and what roofing contractors need to do to keep up. History has shown us that those who do not adapt to their evolving environment become extinct. Technology, and the constant change it promotes, is the evolutionary ...
Fall Inspections Equal Great Customer Service
RCS Influencer Michelle Boykin says that maintenance programs build trust and long-term relationships. As a roofing contractor, we are the eyes and ears for the roofs of most of our customers. They may seldom, or more likely, never actually step foot on their roof. Instead, they must rely ...
Local Suppliers Know You
RCS Influencer Michelle Boykin says that their local suppliers helped them get through high-demand situations with ease. Earlier this year, our area (Tennessee) was hit with massive tornadoes. While this isn’t necessarily anything out of the ordinary in our part of the country, the storms hit harder than what ...
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