General Coatings Manufacturing Corp.
The future of durable, energy-efficient roofs
By Jesse Sanchez. Spray foam roofing emerges as a top solution for energy efficiency and durability. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Will Lorenz from General Coatings who shared his insights on the growing importance of spray foam roofing in the construction ...
Championing spray foam standards one certification at a time
By Dani Sheehan. Hear from this year’s Strickler award winner to understand the importance of professional certification and how spray foam can elevate your roofing success. Each year, the Spray Polyurethane Foam Alliance (SPFA) recognizes one of their distinguished volunteers who has demonstrated extraordinary commitment to the SPFA Professional Certification ...
Staying Cool in Las Vegas with the CRRC
By Lauren White. The CRRC Annual Summer Meeting updated, educated and inspired from the ground up. With a view of Las Vegas on the 51st floor of the Palms Casino and Resort, the Cool Roof Rating Council (CRRC) Annual Summer Meeting kicked off on the morning of June 5, 2024! ...
Answering 5 essential questions about spray foam roofing
By Evelyn Witterholt. General Coatings answers five of your most common questions about spray foam roofs. Interest in spray foam (SPF) roofing is on the rise, and with that interest comes many questions! That’s why General Coatings Manufacturing Corp. has a thorough Frequently Asked Questions page dedicated to answering your ...
5 common questions about spray foam roofing
By Evelyn Witterholt. General Coatings answers your most pressing questions about spray foam roofs, including how durable and energy efficient they are. The spray foam (SPF) roofing industry is growing fast. Just earlier this year, the Spray Polyurethane Foam Alliance’s (SPFA) SprayFoam Convention and Expo saw a record number of ...
Why contractors must join the roof coatings revolution
By Evelyn Witterholt. Barry McConway from Everroof sheds some light on the future of the roof coatings industry. The future of the roof coatings market is a bright one. This sector of the roofing industry has seen steady growth and is set to continue growing over the next decade. Did ...
Elevate your expertise with professional development
By Emma Peterson. How certifications and training can help you stand out in a competitive industry. Professional development is key to keeping up with an ever-changing and developing industry. Will Lorenz of General Coatings joined us for an episode of Roofing Road Trips® to share with Heidi about what the ...
14 commercial roofers win big at IRE
By Evelyn Witterholt. Roof coating contractors win free training modules, courtesy of General Coatings and the Roof Coatings Manufacturers Association. The winners have been chosen for our roof coatings training raffle! We hosted a business card raffle at our booth at the 2024 International Roofing Expo (IRE). The raffle was ...
Insights on the spray foam roofing revolution
By Evelyn Witterholt Will Lorenz, president of General Coatings, shares his thoughts on the state of the spray foam roofing industry. Spray foam roofing is on the rise! And who better to give us insight into this growing sector of the roofing industry than Will Lorenz, president of General Coatings ...
Our roofing Super Bowl
240 roofers descended on Capitol Hill today to advocate for three key issues that affect our industry. Editor’s note: The following is a transcript of a conversation the Coffee Shop crew had after Roofing Day 2024. James Ellsworth: We started off the day with an intro from Representative Lisa McClain from Michigan. ...
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