General Coatings Manufacturing Corp.
Work with weather, not against it
CCS Influencer Will Lorenz says it's crucial to remember that weather always wins. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Emma Richardson: Hi everyone, I'm Emma Richardson here ...
Showcasing the power of spray foam
By Emma Peterson. Spray foam roofing’s role in bringing an iconic landmark to life. Spray foam roofing is one of the most energy efficient and multifaceted roofing materials on our current market. And there’s no better example of the performance benefits of spray foam than the work done by Commercial ...
Do it once, and do it right
AAR Expert Will Lorenz says sustainability comes down to choosing the right systems. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Emma Richardson: Hi everyone, I'm Emma Richardson ...
The community that defines the Western Roofing Expo
By Emma Peterson. Will Lorenz shares how the Western Roofing Expo creates meaningful connections, valuable learning experiences and opportunities for professionals throughout the roofing industry. In a new CoatingsCast™, Will Lorenz stopped by to talk about the Western Roofing Expo (WRE) which is coming up on September 27th-29th, 2026 at ...
Tax credits, incentives and roofing growth: Turning policy Into opportunity
RCS Influencer Will Lorenz explains how roofing contractors can leverage tax incentives and industry advocacy efforts to help building owners invest in their properties while creating new opportunities for business growth. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read ...
50 exhibitors, 12 sessions, 8 hours of networking – 1 incredible show
By Emma Peterson. Mark your calendar and be part of Arizona’s premier roofing event! The Arizona Roofing Contractors Association (ARCA) is gearing up for their annual trade show! The ARCA show, which will be hosted September 17 – 19, 2026, at the Prescott Resort & Conference Center, anticipates to see ...
Building owners value honest conversations about roof lifespan
Coatings Coffee Shop Influencer Will Lorenz says that candor is the best policy when talking to builind owners. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: ...
Preparedness is the key to surviving severe weather
Ask A Roofer Expert Will Lorenz says staying on top of minor repairs puts you ahead of the game. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren ...
When it comes to private equity, do your homework
RoofersCoffeeShop Influencer Will Lorenz says that finding the right fit is make or break in private equity. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: Hello ...
EVERROOF’s portfolio of roof coatings
By Emma Peterson. Todd Farr discusses EVERROOF's ever-expanding product offerings at FRSA 2026. EVERROOF began as a family owned private label manufacturer for some of the largest roofing companies in the world. Now, three decades later, they are a part of the American Polymers Network of Companies (along with companies ...
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