Cotney Consulting Group
Transforming inexperienced managers into roofing industry leaders
CCSI Influencer John Kenney says training great leaders involves a comprehensive approach that combines technical training, leadership development, mentorship and continuous feedback. Training managers with less experience to become effective leaders in the roofing industry is essential for your business’s success. Great managers not only ensure smooth daily operations but also ...
Digital sales and marketing strategies for roofing contractors
MCS Influencer John Kenney says that incorporating digital sales and marketing strategies into your roofing business is essential for growth and competitiveness. As a roofing industry veteran, staying competitive in a rapidly evolving market is essential. Traditional sales and marketing strategies alone aren't enough in today's digital age. Roofing contractors must ...
Why roof inspections are key to contractor success
By Jesse Sanchez. Roof inspections aren’t just about maintenance, they’re a vital investment in a contractor’s long-term success. Roof inspections can make or break a roofing contractor's business. While some view them as a cost, the experts in this CoatingsTalk argue that inspections are an essential investment for long-term success. ...
Branching into metal
MCS Influencer John Kenney says adding metal roofing to your contracting business can help you meet the evolving needs of your customers. As the demand for durable, eco-friendly and energy-efficient materials continues to rise, more roofing contractors are considering adding metal roofing services to their offerings. Metal roofs offer numerous benefits ...
John Kenney - Mastering Roof Estimating - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with John Kenney of Cotney Consulting Group. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating ...
Essential defensive driving tips for roofing industry professionals
By Cotney Consulting Group. Safe driving is essential for everyone, but it is particularly important for professionals in the roofing industry who often drive long distances and transport heavy materials. Driving is a critical part of the roofing industry, whether you're transporting materials, traveling to job sites or meeting with clients. With ...
Cotney Consulting Group - Affinity webinar, Gen Z – A new way of marketing
Tune in on August 27th @ 11am PT | 2pm ET Looking at a recent report from Redfin, John Kenney, Karen Edwards and Heidi Ellsworth talk about marketing for the new generation of homeowners. With special guests, Alex Tolle and Megan Ellsworth of RoofersCoffeeShop, both are GenZ with one a ...
Elevating safety: Essential fall protection training for roofing contractors
RCS Influencer John Kenney says a comprehensive and continuously updated training program is the best defense against the dangers of falls in the roofing industry. Ensuring the safety of roofing contractors is paramount, especially when it comes to fall protection. Falls are among the most common causes of serious work-related injuries ...
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
Expanding horizons: Starting a sheet metal fabrication business
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
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