Atlas Roofing Corporation
Find your community at IRE 2027
By Emma Peterson. From developing tomorrow’s leaders to celebrating today’s professionals, IRE 2027 puts connection front and center at their events. It might be hard to believe, but 2027 is just around the corner and with it comes another International Roofing Expo (IRE)! IRE is the largest roofing and exteriors even in ...
Building trust with female homeowners
By Jesse Sanchez. Contractors can strengthen relationships with female homeowners by creating a sales experience centered on communication, transparency and meaningful involvement. Female homeowners are an important part of the homeownership and renovation market, and roofing contractors have an opportunity to make sure their sales approach reflects that influence. Single ...
Building stronger businesses through changing markets
By Jesse Sanchez. Stan Bastek shares how training, resilient products and industry connections can help contractors prepare for changing market conditions. At the Florida Roofing and Sheet Metal Contractors Association (FRSA) Expo, Atlas Roofing Corporation brought more than products to the show floor. The company used the event as an ...
International Roofing Expo reúne a la industria global del roofing y exteriores en Las Vegas en 2027
El evento de roofing y exteriores más grande de Norteamérica regresa en febrero con más de 700 expositores confirmados, una conferencia magistral con un líder de la NFL y los premios más prestigiosos de la industria. International Roofing Expo (IRE), el evento de roofing y exteriores más grande de Norteamérica, regresa ...
International Roofing Expo unites global roofing and exteriors industry in Las Vegas 2027
North America's largest roofing and exteriors event returns in February with 700+ exhibitors signed on, NFL leadership Keynote and industry’s most prestigious awards The International Roofing Expo (IRE), North America’s largest roofing and exteriors event, returns to Las Vegas, February 16-18, 2027, bringing together thousands of residential and commercial contractors, remodelers, ...
Beauty that can weather the storm
StormMaster® Shake shingles made with Core4® Technology feature a scientifically engineered asphalt core that is made to perform better, with increased consistency and reduced variability, extending the life of your roof. Compare styles for your next project.
Cool roof performance gets a reflective boost
By Jesse Sanchez. Updated Atlas Pinnacle® Sun cool roof shingles offer higher Solar Reflectance Index values and a new Cool Oyster color. Atlas Roofing Corporation has enhanced the solar reflectivity performance of its Pinnacle® Sun shingle line, offering homeowners and contractors greater energy efficiency and expanded design options. The updated ...
Advancing roofing resiliency through industry service
By Jesse Sanchez. Atlas Roofing leader discusses her recognition from the Florida Roofing and Sheet Metal Association and the industry’s growing focus on resilient roof assemblies. At the Florida Roofing and Sheet Metal Association (FRSA) convention, Heidi J. Ellsworth welcomed Stephanie Daniels of Atlas Roofing to the sound stage to ...
Meet the players bringing smog-reducing roofing to market
By Jesse Sanchez. Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested ...
Build homeowner trust with a 3M™ Roofing Technology Specialist designation
By Jesse Sanchez. Atlas Roofing contractors can strengthen their sales conversations by earning the 3M™ Roofing Technology Specialist designation. When homeowners compare roofing proposals, price matters, but trust often determines who earns the job. Atlas Roofing’s 3M™ Roofing Technology Specialist designation gives contractors a verified credential backed by a widely ...
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