Technology
Transform your marketing strategy for a lasting impact
By Heather Vogt, Creativate. Crafting strategies that truly resonate with your audience is no longer optional — it’s the gold standard. Imagine receiving a marketing message so attuned to your needs that it feels like it was written just for you. That’s the power of personalized marketing. In today’s competitive landscape, brands ...
The transformative power of modern metal fabrication technologies
By Jesse Sanchez. Discover how today’s machinery is revolutionizing the industry with cutting-edge automation and expert support to meet today’s fabrication challenges. In this episode of MetalTalk™, Heidi J. Ellsworth sat down with David Prokop, executive vice president of precision sales and Martin König, executive vice president of operations, at MetalForming LLC ...
Breaking barriers through information technology
By Dani Sheehan. Information technology (IT) is not just about tools and systems – it’s about people, problem-solving and creating a lasting impact. The roofing industry may not immediately come to mind when you think about information technology (IT), but at Tremco, two employees are redefining what it means to blend IT ...
Understanding your financial picture in 2025
By Dani Sheehan. Where does your business really stand, and what does your cash flow look like? Accounting software can help you answer these questions and set your business up for success even in economic uncertainty. In today’s challenging economic climate, roofing companies face a unique set of challenges. Rising material costs, ...
Mastering CRM: Unlocking growth for your roofing business
By Centerpoint Connect. The right CRM can revolutionize how roofing contractors manage projects, connect with clients and scale their businesses. In today’s competitive roofing industry, success hinges on more than just skilled craftsmanship — it’s about how effectively you manage your operations and relationships. That’s where Centerpoint Connect comes in, offering expert ...
Drones, data and determination
By Jesse Sanchez. How technology and strategy are reshaping roofing service. Service and maintenance are becoming critical drivers of success in the roofing industry, as highlighted in this episode of Roofing Road Trips®. Hosted by Heidi J. Ellsworth, this conversation with industry leaders Greg Hayne, Chad Westbrook and Kerrick Willis explored the ...
5 out of 5 stars: Getting positive reviews
By Emma Peterson. Hear from roofers in the industry on how they get good reviews from homeowners. At the Certified Contractors Network annual conference, the team from IKO Industries got the chance to listen to a town hall-style meeting called “Roofing Masterminds.” There, members of the industry got to meet with their ...
Top-tier service requires top-tier support
By Emma Peterson. Learn how IKO is partnering with and supporting their ROOFPROs in the field. Right-Hand Roofing is the go-to roofing contractor in Georgia and Alabama. Their team of skilled professionals are licensed and insured for both repair jobs and installation projects. Their mission is to use their knowledge ...
Unlocking financial success in construction
By Kristen Frisa, Truss. Milestone payments align progress with accountability while transforming construction project management. In the high-stakes world of construction, financial stability can make or break a project. Milestone billing is the unsung hero of project finance — a strategic payment method that aligns financial incentives with progress milestones, creating a ...
How roofing technology is revolutionizing sales
By Jesse Sanchez. Streamlined solutions give roofing contractors a competitive edge in a fast-paced market. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Ryan Eves, product lead at RoofSnap and Jim Mallers, vice president of business development at Socius Marketing to discuss the transformative impact of ...
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