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Products & Services
Finding the 99%: How Reworked.ai helps contractors target homeowners who actually need a roof
By Reworked.ai. Most contractors fight over the same 1% of homeowners already searching for a roofer. Reworked.ai was built for everyone else. At the 2026 International Roofing Expo, Karen Edwards of RoofersCoffeeShop® sat down with Fred Castonguay, co-founder of Reworked.ai, to talk about a problem most contractors don’t realize they have: they’re ...
A multi-faceted solution for flat roofs
By Jenny Yu. S-5! introduces their latest solar attachment product to the general construction market. At the 2026 International Roofing Expo (IRE), Karen Edwards spoke with Todd Lindstrom, product specialist at S-5!, about the company’s new product, the Facet™ Mount and how this development broadens the company’s reach across ...
Building a more versatile business with spray foam
By Dani Sheehan. Contractors looking to differentiate in 2026 are finding new opportunities in spray polyurethane foam (SPF) roofing systems that solve challenges traditional systems can’t always address. For contractors looking to grow their commercial capabilities, spray polyurethane foam (SPF) can be more than another system to offer. It can ...
From coatings to covering the full building envelope
By Jenny Yu. ASC Building Materials is positioning itself as a rising force in the roofing and building materials space. Momentum is building for ASC Building Materials as the company continues to expand its footprint through their product offerings and industry presence. At the 2026 International Roofing Expo, Megan ...
Roofing tools focus on safety and all-weather performance
By Jesse Sanchez. Contractors gain access to new ladder safety equipment, roofing repair materials and cutting tools designed to improve jobsite efficiency and protection. Manufacturers across the roofing industry continue introducing products aimed at improving jobsite safety, repair performance and efficiency in demanding working conditions. Recent product announcements from Wryker ...
Underlayment earns Class A fire rating for broader roofing applications
By Jesse Sanchez. Contractors gain expanded fire-rated assembly options across metal, tile and asphalt systems. Roofing contractors have new flexibility in meeting fire-resistance requirements as MFM Building Products announces a Class A fire rating for its Ultra HT Wind and Water Seal® underlayment across multiple roofing systems. The designation expands ...
Everything you need to know about metal’s solar compatibility
By Anna Lockhart. MRA launches an all-new webpage detailing comprehensive and valuable insights for navigating the compatibility of solar and metal roofing materials. Metal Roofing Alliance (MRA), is a proud source of informative and educational resources for residential metal roofing materials and applications. To further provide the public with ...
The Cascade shingle is taking roofing to new heights
By Emma Peterson. Learn about how PABCO’s Cascade product line unites design and performance in one stunning shingle. While at the 2026 Roofing Contractors Association of Washington (RCAW) show, we caught up with Lori Jerome, the marketing manager at PABCO Roofing Products, for a quick interview. Headquartered in Tacoma, ...
A new approach to vent pipe flashing
By FlashCo. FlashCo’s FlashCap system helps contractors improve efficiency while delivering durable, watertight roof penetrations. Roof penetrations are among the most vulnerable points in any roofing system, making proper flashing essential to long-term performance and leak prevention. To address this challenge, FlashCo developed the FlashCap, a two-part plumbing vent pipe ...
GAF addresses growing demand for resistant roofing solutions as severe weather impacts contractors and homeowners nationwide
With severe weather events, including hail, increasing in frequency and intensity across many regions of the U.S., contractors and homeowners are facing new challenges in protecting homes. GAF, North America’s leading roofing and waterproofing manufacturer, has developed a comprehensive portfolio of products tested in accordance with UL 2218 Class ...
