Expert Conversations
Balancing the industry with soft skills and unshakable grit
By Jesse Sanchez. Resilience, attention to detail and emotional intelligence are proving valuable on and off the roof. In this episode of Roofing Road Trips®, industry recruiters and leaders shared how roofing companies are increasingly benefiting from hiring women because the skills they bring are making a real impact. “Women ...
Creating collaborative plans based on building science
By Emma Peterson. How the practice of building science and organized teamwork can create stronger structures. When it comes to successfully designing a high-performance and durable building, there is an array of various experts and professionals that need to be brought in. From the architects who draft the blueprint ...
Rachel Narveson: QXO’s 2025 Female Roofing Pro of the Year
By Emma Peterson. Rachel shares her journey in roofing, winning the 2025 Female Roofing Pro of the Year and the importance of women in the trades. In a new Roofing Road Trips® episode, Megan Ellsworth chats with Rachel Narveson, founder and CEO of Proficient Construction, winner of QXO’s 2025 ...
A federal issue that demands unity
By Dani Sheehan. The roofing industry cannot thrive without both a secure and sustainable workforce. Labor continues to be one of the roofing industry’s biggest challenges, and this year’s conversation is more important than ever. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Will ...
Breaking the tech barrier
By Jesse Sanchez. If even tech companies bring in experts to get it right, it just proves that smart support leads to better results. When it comes to adopting new software in the roofing industry, the biggest hurdle isn’t getting the tools themselves, but rather, it’s figuring out how to ...
September is National Suicide Prevention Month
By Emma Peterson. Staying safe on the jobsite is about more than just proper PPE and tie-offs, it’s about having the hard conversations. In the United States, suicide is one of the leading causes of death, claiming the lives of almost 50,000 people in 2022 alone. In that same year, ...
Leveling the playing field
By Jesse Sanchez. Digital tools are helping small contractors stand toe-to-toe with industry giants. In an era dominated by e-commerce giants and rapid digital innovation, smaller roofing contractors often feel the pressure of keeping up. But according to Travis Harvego and Matthew McDaniel of ROOFLE, a software company built by ...
Dodging LEGOs and life’s curveballs
By Emma Peterson. Learn about Lillianne Dunstall’s journey into the roofing industry. Everyone’s journey into the roofing industry is unique. In this Roofing Road Trips® episode, Heidi J. Ellsworth visits with Lillianne Dunstall, former chair of Canada National Women in Roofing (NWIR) and the author of The Unlikely VP, ...
Walking through WRE 2025
By Emma Peterson. Joel Viera and Alec Ward share what to expect from this year’s Western Roofing Expo! In a new episode of Roofing Road Trips®, Megan Ellsworth sat down with the leadership team behind the Western States Roofing Contractors Association (WSRCA) to talk about the upcoming Western Roofing Expo ...
National Women in Roofing’s Rising Star of 2025
By Jenny Yu. After diving into the roofing world six years ago, Sarah Sutton-Shouse works with a team of incredible women to elevate the industry every day. When Sarah Sutton-Shouse won a National Women in Roofing (NWIR) award at the International Roofing Expo (IRE) 2025, she was stunned. She ...
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