Expert Conversations
How a roofing misstep sparked a retrofit revolution
By Jesse Sanchez. One contractor’s headache became an innovative solution, marking the beginning of Roof Hugger. When Dale Nelson set out to re-roof a modest 8,000-square-foot property in Florida in the early ’90s, he had no idea he was about to help launch an entirely new category of retrofit ...
Más que una traducción: Creando espacios para contratistas hispanos
Por Emma Peterson, traducido por Jessica Bravo. Descubre cómo Pantera Pros y NAHICA están moldeando el futuro del techado al crear espacios comunitarios para profesionales hispanos. Es el Mes de la Herencia Hispana y para celebrarlo, The Coffee Shops™ reunió a algunos pioneros hispanos que están impulsando la ...
Building client trust with property-centered roofing
By Jesse Sanchez. Building strong customer relationships starts with empathy and showing that each roofing project matters. In the world of commercial roofing, success doesn’t just come from flawless installations or fast repairs, it comes from treating each roof like it's your own. That was the core message from Jeanne ...
Shooting your shot
By Jenny Yu. Learn how one company got its start from recognizing a need and filling it. Have you ever had an idea for a product but figured somebody else had already made it? The story behind TUBOS is an example of how one person nurtured their idea into ...
3 C’s of onsite branding: Clarity, color, call to action
By Jenny Yu. Learn how to elevate trust, professionalism and brand awareness with Equipter’s newest feature. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sam and Dave Beiler of Equipter to discuss a new feature to the Equipter 4000 that allows contractors to order the ...
Training built on relationships
By Dani Sheehan. With Progressive Materials, training is the start of a partnership built on trust, communication and shared success. In a recent episode of CoatingsCast®, Megan Ellsworth sat down with Jeff Romero, technical and education coordinator for Progressive Materials, to talk about how strong manufacturer-contractor relationships shape successful roof ...
The benefits of AWIP's loyalty dealer programs
By Jenny Yu. Explore the benefits of joining one of AWIP’s loyalty programs to help grow your business. With the rise of insulated metal panels (IMPs) in the construction industry, access to training and support is one sure way to have a competitive edge. In an episode of MetalCast, ...
Solar’s survival in times of uncertainty
By Jenny Yu. From tax credit changes to tariffs, S-5!’s director of strategy and market development highlights factors impacting the solar industry. With six years at S-5! and sixteen years of working in solar under his belt, Mark Gies was the perfect person to discuss the state of the ...
Taking back your time
By Jenny Yu. Explore how this fully integrated CRM tool can save you time so you can focus on the ones you love. “I'm missing my kid's baseball games due to work. My wife is starting to get irritated with me. I need to take a vacation. I either need ...
Inside the NTRCA’s Not-So-Mini Trade Show
By Jenny Yu. With a low-cost, high-impact format, this trade show exhibited how roofing events can deliver value for every part of the business. The 2025 North Texas Roofing Contractors Association (NTRCA) “Not-So-Mini” Trade Show may be in the rearview mirror, but its unique structure and inclusive spirit are still ...
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