Expert Conversations
Preparing for IRE 2026
By Emma Peterson. Industry leaders from NRCA, Informa and SRS share how they are building IRE 2026 into the biggest and most inclusive show in roofing. It might be hard to believe, but the 2026 International Roofing Expo (IRE) is less than four months away now! For those who aren’t ...
The trade show designed for the Latino community
By Jenny Yu. Learn about the unconventional origin of the NAHICA and how it carved out its own niche to serve Latinos in the industry. In the roofing industry, there are so many amazing opportunities for networking and ongoing education at expos and trade shows. Most of these events ...
Fortifying roofs for the future
By Jesse Sanchez. As weather challenges grow, taking roofing standards and upgrades seriously can lead to stronger protection for what matters most. In this episode of Roofing Road Trips®, Karen Edwards sat down with James White, senior product manager at CertainTeed, to unpack a game-changing approach to roofing: the FORTIFIED ...
Give your business a strong foundation
By Emma Peterson. From licensing boards to continuing education, get expert insights into what it takes to start a roofing business. In this Read Listen Watch® (RLW) webinar, Ashlee B. Poplin stopped by The Coffee Shops™ to chat about the how to start running your own roofing business from a ...
Rooftop chemistry explained
By Jesse Sanchez. Roofing expert breaks down the science behind two of the industry's most prominent coatings. In this episode of CoatingsTalk, Megan Ellsworth sat down with roofing veteran Cameron Webb from MuleHide to tackle the topic of silicone versus acrylic coatings. With more than two decades in the industry ...
Cool roofs for a climate-conscious market
By Anna Lockhart. With climate change and energy efficiency becoming a growing concern for many home and building owners, choosing the right roofing materials matters. Are your customers concerned about getting the most out of their investments? In an ever-increasing global climate, where beating the heat at a ...
La feria diseñada para la comunidad latina
Por Jenny Yu, traducido por Jessica Bravo. Conoce el origen poco convencional de NAHICA y cómo logró abrirse camino para servir a los latinos en la industria. En la industria del techado, existen muchísimas oportunidades increíbles para hacer contactos y seguir aprendiendo en expos y ferias comerciales. La mayoría ...
Certified sustainable
By Emma Peterson. Inside the certification and engineering that guides Duro-Last's path towards sustainability. Over the last decade, Duro-Last has helped divert over 100 million pounds of PVC from landfills by creating more sustainable roofing systems. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Tess ...
From corporate to contractor
By Jesse Sanchez. One industry leader shares the story of her unexpected leap into roofing and the birth of her female-led roofing company. When Wendy Marvin left a two-decade career at Kaiser Permanente to launch a roofing business with her ex-husband, she wasn’t chasing shingles, she was chasing integrity. “I ...
More than translation: Creating spaces for Hispanic contractors
By Emma Peterson. Learn how Pantera Pros and NAHICA are shaping the future of roofing by creating community spaces for Hispanic professionals. It’s Hispanic Heritage Month and to celebrate, The Coffee Shops™ hosted some Hispanic trailblazers who are driving innovation, empowering their communities and paving the way for future ...
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