Expert Conversations
The past, present and future of WSRCA
By Emma Peterson. WSRCA presidents discuss the power of community, inclusion and industry associations. While at the 2025 Western Roofing Expo back in September, The Coffee Shops™ had the chance sit down with an incredible panel of experts featuring Kris Hitesman of Capitol Roofing Service, Stan Robinson of Pacific ...
Protect what matters most
By Dani Sheehan. If you’re unsure how your current software handles your information, now is the time to take control of your business data. From customer details and job histories to pricing, forecasting and employee records, every piece of information you collect plays a role in your success. In a ...
Driving success with fleet management
By Emma Peterson. From buying your company vehicle to insuring and maintaining it, learn how smarter fleet management lowers overhead costs. In the roofing industry, some of the biggest expenses contractors will have to handle when running a roofing business are labor, materials and their fleet. In this Coffee Conversations ...
Not every roof needs replacing
By Emma Peterson. Learn how RejuvaRoofs rehydrates and reactivates steep-slope roofing products. Meet RejuvaRoofs, an innovative company that is helping contractors extend the lifespan of a roof! To learn more about this company, Megan Ellsworth sat with Jen Silvers, the founder of RejuvaRoofs, for an episode of Roofing Road ...
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Experts unpack why proper attic ventilation is more than a comfort issue, it's a financial no-brainer. In an age where homeowners are looking to cut utility costs and extend the life of their roofs, one topic often flies under the radar: attic ventilation. But as John Theede, ...
Safety first, every time
By Dani Sheehan. As materials evolve and rooftops become more crowded, careful load distribution has become a critical safety measure to prevent roof deck failure. In a recent Contractor Outlook Newscast, Heidi J. Ellsworth sat down with Mark Graham, vice president of technical services for the National Roofing Contractors Association ...
Engage clients with this A.I. powered tool
By Jenny Yu. Renoworks Pro offers instant project visualization, custom product selection and seamless integration. In this episode of the Roofing Road Trips® podcast, host Karen Edwards spoke with Brad Finck of Renoworks about the incredible benefits Renoworks Pro offers for dynamic consultations, easier web integrations and more closed ...
Why leadership and communication matter now more than ever
By Jesse Sanchez. A fresh approach to success is taking root in the roofing industry, one focused on people, not just profits. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, for a candid and ...
Assessing a roof before fluid applied restoration
By Dani Sheehan. Learn how to safely inspect a roof with the right tools and testing to help your building owners make an informed decision. When you’re assessing an aging roof, the process requires more than just walking around the perimeter and making a quick judgment call. According to Chris ...
Más allá del Mes de la Herencia
Por Jessica Bravo. ¡Vistos, escuchados y unidos para empoderar al contratista hispanohablante! Durante una edición especial de Coffee Conversations, patrocinada por Owens Corning para celebrar el Mes de la Herencia Hispana, tuvimos una conversación enriquecedora con Kate Apunte, Octavio Vazquez, Sergio Terreros y Miguel Medina, destacando las contribuciones de los ...
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